Rabble is a gamified fitness program that disguises exercise in fun, team-based games. Created by an ex-international athlete and backed by investors from LA Fitness & Liverpool football club, Rabble has grown quickly to 100 licensed sites building engaged and healthy communities across the UK.
Rabble is a licensed fitness programme that makes exercise easy by disguising workouts as team-based games.
Rabble was founded by Charlotte Roach - a former international athlete - who dreaded the grind of the gym; without a goal, exercise seemed unnecessarily repetitive and lonely.
Wanting to include regular exercise into her lifestyle for the long term, she designed Rabble, a gamified fitness program that doesn’t feel like a chore. Rabble sessions are so much fun that we repeatedly beat industry retention rates, whilst the communities built around our classes are incredibly strong with 6 Rabble marriages already and even a Rabble baby on the way!
We license our program to individuals wanting to launch a local Rabble community using a proven, scalable business model where market leaders earn $100m+ in revenue. This has been a huge success - We have seen rapid growth, over 100 new licenses joining us across the UK (and 1 in Denmark!).
Rabble is helping to solve the global problem regarding physical and mental wellbeing. A study by Loughborough University has shown that Rabble is beneficial for participants’ mental health (87%) and physical health (94%), with 85% more motivated for Rabble than other forms of exercise.
You can help us change more lives; with this finance raise we plan to grow to over 300 Rabble sites in the next 12 months, and we’d love you to be part of our journey.