Premier Sailing's 'Round Britain Cruises' started in 2016, with revenue growing 91% to £142,500 within the first 3 years, generating a positive EBITDA of £17,623 in FY 2019. In 2021 they are introducing ‘The Capitals Race', a yacht race around the UK. Adding boats to their fleet will boost profitable growth.
Premier Sailing is an award-winning sailing business, that provides training, cruises and now racing, enabling people to enjoy sailing experiences in a cost-effective way.
From our inception in 2009, when we started teaching navigation as a side business, we have developed into a profitable SME running 3 boats during the season and 2 over the winter. We also offer the 'Round Britain' cruise, which is now in its 5th year, and which in 2016 won the 'Sailing Today Cruise of the Year' award.
Building on our experience of this, in 2021 we'll introduce the 'Capitals Race'. The first race is set to leave London on 26th June 2021 calling at Edinburgh, Belfast, Cardiff and returning to Tower Bridge on 7th August 2021. This race is modelled on the success of the Clipper Ocean Race, which provides a fantastic experience for amateur sailors, but is expensive in both time and money to take part.
Our objective is to provide a similar experience but for a shorter time and at less cost!
TV and radio coverage of Premier Sailing at the last boat show, together with articles in the sailing press, has helped to promote growth over the last few years.
This raise will not only enable us to promote the brand but also to increase capacity for the race, cruises and training through the purchasing of more vessels. This is a significant requirement for the continued profitable growth of the business.