POPS successfully raised £400,000

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Successfully funded

Capital at risk

overfunded

POPS

119%

Raised: £509,860

Investors: 302

Target: £400,000

Equity: 9.44%

Pre-money valuation: £4,600,000

POPS is a pioneer in the premium popsicle trend. Their alcohol and alcohol-free range, which includes Diageo partnership with Pimm's, are listed in over 1,000 accounts nationwide. They are focused on developing new products and aim to disrupt the £1 billion UK ice cream category.

Achieved FY17 total revenue in the first 6 months of FY 2018
Partnership with Diageo to create a PIMM'S ice popsicle
Listed in 680 Tesco's, Ocado, Whole Foods & 500 independent stockists
Strong social media & digital following of over 65,000

Idea

Launched in June 2014, two old school friends James and Harry saw a gap in the market for a premium product with an innovative and contemporary concept to disrupt the frozen category. With a vision to incorporate the nostalgia of a popsicle with the luxury attributes associated with Champagne, the world’s first Champagne ice popsicle was born.

As our brand grew, so did our product range, and we now offer a range of alcohol and alcohol-free popsicles made with all natural ingredients, real fruit and all with under 60 calories.

In February 2019, we aim to launch new products that appeal to a wider demographic, are appropriate for more occasions, and are in line with consumer trends such as portion control and health.

Highlights:

- £590,000 of sales in the first 6 months of this year (P&L -£65,086 year to date)

- Nationwide grocery listings with Tesco & Ocado. Regional listings with Whole Foods, Musgraves & Spar

- Partnership with Diageo to create a PIMM'S ice popsicle in 2017

- Stocked with leading theatres, cinemas and leisure groups across the UK

- Attendance at leading events including Wimbledon, Henley Royal Regatta, Goodwood, Polo in the Park, Big Feastival & Cannes Lions Festival of Creativity

- 98 pieces of press coverage in total, reaching 7 billion online impressions in 2017

- BRC A-rated UK production partner.

Disclosure: Commercial and Shareholder loans exist

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Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

POPS has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.

Idea

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