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Successfully funded
Capital at risk
overfunded
POPS
119%
Raised
£509,860
Investors
302
Target
£400,000
Equity
9.44%
Pre-money valuation
£4,600,000

POPS is a pioneer in the premium popsicle trend. Their alcohol and alcohol-free range, which includes Diageo partnership with Pimm's, are listed in over 1,000 accounts nationwide. They are focused on developing new products and aim to disrupt the £1 billion UK ice cream category.

  • Achieved FY17 total revenue in the first 6 months of FY 2018
  • Partnership with Diageo to create a PIMM'S ice popsicle
  • Listed in 680 Tesco's, Ocado, Whole Foods & 500 independent stockists
  • Strong social media & digital following of over 65,000

Idea

Launched in June 2014, two old school friends James and Harry saw a gap in the market for a premium product with an innovative and contemporary concept to disrupt the frozen category. With a vision to incorporate the nostalgia of a popsicle with the luxury attributes associated with Champagne, the world’s first Champagne ice popsicle was born.

As our brand grew, so did our product range, and we now offer a range of alcohol and alcohol-free popsicles made with all natural ingredients, real fruit and all with under 60 calories.

In February 2019, we aim to launch new products that appeal to a wider demographic, are appropriate for more occasions, and are in line with consumer trends such as portion control and health.

Highlights:

- £590,000 of sales in the first 6 months of this year (P&L -£65,086 year to date)

- Nationwide grocery listings with Tesco & Ocado. Regional listings with Whole Foods, Musgraves & Spar

- Partnership with Diageo to create a PIMM'S ice popsicle in 2017

- Stocked with leading theatres, cinemas and leisure groups across the UK

- Attendance at leading events including Wimbledon, Henley Royal Regatta, Goodwood, Polo in the Park, Big Feastival & Cannes Lions Festival of Creativity

- 98 pieces of press coverage in total, reaching 7 billion online impressions in 2017

- BRC A-rated UK production partner.

Disclosure: Commercial and Shareholder loans exist

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