Pomodoro e Basilico has a popular vegan artisan food stall, a loyal following and has been featured by celebrity chefs and by major news outlets. They’re now raising investment to launch London’s first Italian, Vegan Deli-Bistro and to continue to innovate within the growing plant-based market.
At the heart of our business is a popular vegan deli-bistro, born with the aim to fill a gap in the market for great, Italian inspired, vegan delis. We have a strong and loyal customer base with some celebrity support and significant media exposure. It’s now time to open our first fixed premises in the heart of London.
Previously a sole trader, we’ve been making our Italian-inspired vegan food since 2014, selling in food markets, retail, festivals and online. We host popular supper clubs, provide catering and have built a loyal customer base here and in the USA. Keeping up with the demand for our online products can be a positive challenge.
Earlier in 2017, we were the sole representative at two popular vegan festivals in LA and Chicago, each reported to have attracted over 10k people. We hosted a supper club with an internationally best-selling cooking writer in New York City. We've been featured in several mainstream media outlets such as the Sunday Times and Metro amongst others. Specialist interest has seen us appear in Vegetarian Living, a cookbook by K & G Caldesi, and a variety of popular blogs.
Our social media presence is strong and growing, with over 11k Instagram followers and almost 4,000 on Facebook. Support on Twitter and Etsy is also growing, aided by support from influencers including acclaimed vegan chefs and other celebrities.