PLAYin CHOC is an ethical UK manufacturer of organic allergen free chocolate and plastic free toys. Since launch in 2018 the company has won 18 multi-national awards, exported to 30 countries, listed with 25 distributors and Ocado. This round of funding will provide the platform for further scale
PLAYin CHOC aims to change the world in 4 ways:
1. Encourage people to swap single use plastics for paper based, sustainable, recycled alternatives
2. Promote healthier organic treats with less sugar and just a few natural ingredients
3. Inspire creativity through fun and learning about our planet's bio-diversity
4. Empower consumers to choose ethical slave-free chocolate
We currently have a range of 19 products which are all plastic-free, organic, vegan certified, and free from 14 allergens. We estimate that the global chocolate with toy market segment is worth 4bn USD pa, and PLAYin CHOC ToyChoc Box is the only plastic free and allergen free product in this market.
Our distributors have access to over 600K shops across 30 countries. We're listed with 3 global companies: Sysco, Ocado and Gategroup, and are in early stage conversations with 'top 5' supermarkets in the UK and others globally.
The opportunity is ripe. We have estimated that the total market size of stockists is approx. 1m, of which 100,000 are in the UK. PLAYin CHOC’s strategy to acquire more stockists will be driven by targeted marketing, key hires and automating production and packing processes.
Early traction has demonstrated scalability and created a range of routes to market. This fundraise will enable investment in the production capacity, brand and people to provide the platform for a further increase in scale.