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PLAYin CHOC is an ethical UK manufacturer of organic allergen free chocolate and plastic free toys. Since launch in 2018 the company has won 18 multi-national awards, exported to 30 countries, listed with 25 distributors and Ocado. This round of funding will provide the platform for further scale

  • Ocado recently launched 2 products
  • 18 multi-national award wins since launch
  • 25 distributors with product sold in 30 countries
  • UK factory capacity to produce 33,000 bars in 8 hours 
Information PlayinChoc has raised £250,000 prior to launching their campaign, and has issued shares for this on the same terms as offered to Crowdcube investors. This is represented on the progress bar for clarity, and may be spent during the course of the campaign.

Idea

Our story
PLAYin CHOC has 5 ranges of ToyChoc Box - Endangered Animals, Woodland Animals, Dinosaurs, Rabbits and Christmas Collection.
PLAYin CHOC has 5 ranges of ToyChoc Box - Endangered Animals, Woodland Animals, Dinosaurs, Rabbits and Christmas Collection.
PLAYin CHOC has two flavours of JustChoc Box - vegan m.lk and dark chocolate - in packs of 3, 6, and 10 pieces.
PLAYin CHOC has two flavours of JustChoc Box - vegan m.lk and dark chocolate - in packs of 3, 6, and 10 pieces.
PLAYin CHOC has 18 multi-national awards
PLAYin CHOC has 18 multi-national awards
Our chocolate is ...
Our chocolate is ...
Delicious chocolate made with only 3 main organic ingredients
Delicious chocolate made with only 3 main organic ingredients
Loved by children and adults!
Loved by children and adults!
PLAYin CHOC ToyChoc Box
PLAYin CHOC ToyChoc Box
Comparison with the leading chocolate brands
Comparison with the leading chocolate brands
PLAYin CHOC Christmas collection
PLAYin CHOC Christmas collection

PLAYin CHOC aims to change the world in 4 ways:

1. Encourage people to swap single use plastics for paper based, sustainable, recycled alternatives

2. Promote healthier organic treats with less sugar and just a few natural ingredients

3. Inspire creativity through fun and learning about our planet's bio-diversity

4. Empower consumers to choose ethical slave-free chocolate

We currently have a range of 19 products which are all plastic-free, organic, vegan certified, and free from 14 allergens. We estimate that the global chocolate with toy market segment is worth 4bn USD pa, and PLAYin CHOC ToyChoc Box is the only plastic free and allergen free product in this market.

Our distributors have access to over 600K shops across 30 countries. We're listed with 3 global companies: Sysco, Ocado and Gategroup, and are in early stage conversations with 'top 5' supermarkets in the UK and others globally.

The opportunity is ripe. We have estimated that the total market size of stockists is approx. 1m, of which 100,000 are in the UK. PLAYin CHOC’s strategy to acquire more stockists will be driven by targeted marketing, key hires and automating production and packing processes.

Early traction has demonstrated scalability and created a range of routes to market. This fundraise will enable investment in the production capacity, brand and people to provide the platform for a further increase in scale.

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

PLAYin CHOC has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.