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Planty offers chef-prepared, plant-based, frozen meals, delivered straight to UK consumers. We are on a delicious mission to help people choose a smarter diet for our planet, and with a revenue increase of 800% in the last 8 months and 9,300+ meals sold in April, we are just getting started!

  • Delivered 9,300+ plant-based meals this April
  • Revenue increase of 800% in just the last 8 months (Sept - April)
  • Featured in press such as Forbes, BBC GoodFood & Cosmopolitan
  • Elected the best vegan delivery service in the UK by Men’s Fitness
Information £175k of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has already received these funds, shares have been issued. Completion of the Crowdcube raise will occur on the same material terms and share price.

Idea

We provide people with an easier way to change the world by eating more plants. Our vision is to build a global consumer food brand to help to shift perceptions on how a plant-based diet can be good for you and good for the planet, and how flash frozen meals for convenience are still super tasty and exciting.

The plant-based sector is the fastest-growing area of the food industry with its global market estimated to reach $74b.2n by 2027. The rise in sales is driven by consumers wanting to reduce their animal consumption. In the UK alone, 39% considered themselves as flexitarian in 2019.

Since launching in September 2019, we now deliver tasty, healthy, plant-based, chef-prepared meals directly to doors across the UK. We've already sold over 30,000 meals in the first 4 months of 2021 and have reached £43k of monthly revenue this April (Revenue for YE April 2021: £197.8k, -£165.5k EBITDA). All this, and we've been named the “best vegan delivery service in the UK” by Men's Fitness, and built up a 4.8/5 rating on Trustpilot.

Funds raised will allow us to hire key talents, expand the variety of our meals and develop new products (desserts & breakfasts), as well as move to a larger commercial kitchen to sustain the demand.

There is plenty of room to grow and we are just getting started.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Planty has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.