Planks is a skier's brand, experience and community with a passion for the outdoors and our planet, ethically producing technical ski clothing and streetwear. Strong YoY growth, £1.65m prior year turnover, with leading stockists including ASOS, Snow & Rock, Ellis Brigham, Surfdome, BlueTomato.
Founded by ex-professional skier Jim Adlington, Planks is a British ski brand built on our passion for skiing, producing technical performance ski clothing & streetwear. Building a strong following & loyal community amongst seasonaires & holiday makers alike, Planks has experienced strong YoY growth, turning over £1.65m in the last 12months (EBITDA -£581k).
Planks has a multi-channel approach, with sales through its own eCommerce site growing 69% in 2yrs & its B2B wholesale channel has grown 88% in last 12 months with leading stockists incuding ASOS, Snow&Rock & Ellis Brigham. Planks also has 4 unique retail spaces & an accompanying cafe in some of Europe’s top ski resorts including Val d'lsere, Meribel, Tignes and Morzine.
A core aspect of Planks identity is its love of the planet. Planks' design & production team are constantly striving to improve their production techniques to lessen environment impact. Planks uses Blue-sign approved fabrics & incorporates Repreve recycled yarns into 68% of its collection, recycling over 1 million bottles so far.
Planks intends to expand its multi-channel approach creating strong, supportive & cohesive communities in each resort. The vision sees Planks as much more than a ski wear company, transforming ski wear, the skier experience & the broader community in a way which Rapha has impacted cycling over the last 15 years.