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Planks is a British clothing brand creating stylish, eco-conscious outerwear for skiers. An omni-channel brand, Planks sells direct to its growing community of 27k+ customers and is stocked by the best traditional and digital retailers. Turnover of £1.85m in FY20. Invest in the future of skiing.

  • £1.85m turnover in FY20. 3 years of c40-50% YoY growth pre-COVID
  • Launched The FUSS in 2021; a scalable digital loyalty program
  • Selling D2C and via partners incl. ASOS, Surfdome, EVO, Ellis Brigham
  • Recycled 1.5 million waste plastic bottles into outerwear, so far!
Information £205k of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has indicated that up to £205k may be spent whilst the campaign is live. Completion of the Crowdcube raise will occur on the same material terms and share price

Idea

Founded by ex-professional skier Jim Adlington, Planks is a British ski brand built on a lifelong obsession with skiing, ethically producing technical ski clothing & streetwear. Pre-pandemic, we experienced 3 consecutive years of c40% YoY growth and sales of £1.85m in FY20 (FY: June - May), despite a premature end to the winter.

Planks is an omni-channel business, selling D2C via planksclothing.com & our Val d’Isère store. Ecommerce sales grew 55% in FY20, with a 4.7/5 average customer rating (FY21 to date: Revenue: £1.03m, EBITDA: -£508k). Global retailers include ASOS, Ellis Brigham (UK), Torpedo7 (NZ) & EVO (USA), with £476k (70%) of the wholesale forecast for FY22 already pre-ordered.

We engage our community of 27k+ customers through unique digital & physical experiences such as the Grassroots Tour & our loyalty platform “The FUSS”, where our best customers complete missions, create content, & become brand advocates.

Our guiding philosophy is respecting the Planet & its inhabitants. We use bluesign® approved fabrics & incorporate REPREVE® recycled yarns into 68% of the Planks collection, recycling 1.5m waste plastic bottles, so far!

We plan to continue international D2C expansion by improving the customer experience in target markets; by localising the website, digital marketing & fulfilment. Sustaining B2B growth with digital wholesale accounts & integrated marketplaces.

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Planks Clothing has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.