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Capital at risk
Pixie
days left
2
55%
Raised
£278,520
Investors
87
Target
£500,000
Equity
5.26%
Pre-money valuation
£9,000,000

Pixie is a payment and loyalty app connecting people to independent businesses through a curated marketplace. After completing a successful pilot across 3 communities, 250 businesses, 5,000 users and £250k in transactions, it’s time to launch Pixie to the world, starting in London and Bristol.

  • Total addressable market for UK is est £31.5bn Gross Transaction Value
  • Pixie target of 6000+ businesses & £200m+ gross transactions by 2020
  • Funding for an additional 600 businesses & 30-50k users to join Pixie
  • 350+ businesses are ready to be upgraded to Pixie Pay
Information Pixie has raised £33k from existing investors prior to launching their campaign on Crowdcube which will be spent during the course of the campaign.

Idea

Imagine a world without independent businesses. One with no variety. Is it one you’d like to live in? While serving in the Special Forces Pixie’s founder, Greg, witnessed how local commerce can positively impact a community. This drove his passion to create an alternative economy in which independents can thrive.

The result is Pixie, an app reimagining how people, whether in a local community or travelling, discover, pay and get rewarded for their loyalty across independent businesses. Integrated into the app is Pixie Pay, a bespoke payment solution which helps keep money in local hands.

Pixie’s revenue currently derives from transaction fees on Pixie Pay, but with funding, it can also include fees on conventional card transactions, annual discovery subscription, event and hotel booking and interest on balance held. Over 350 businesses in London and Bristol are ready to be upgraded to Pixie Pay, and Pixie has set a target of adding 6,000 businesses by end of year 2020 to capture an estimated transaction value of £200m+.

Funding will go towards direct marketing to independents, as well as growing the sales team and referral scheme, helping Pixie add 600 businesses and 30-50k users across London and Bristol area in 2019.

Pixie stands up for independents. Join the movement that’s redefining a sector, invest to share in Pixie’s success and make a difference to communities.

THE MATERIALS YOU ARE SEEKING TO ACCESS ARE BEING MADE AVAILABLE BY THE COMPANY RAISING FINANCE AS IDENTIFIED ABOVE (THE "COMPANY") IN GOOD FAITH AND FOR INFORMATION PURPOSES ONLY AND SUBJECT TO THESE TERMS AND CONDITIONS.  CROWDCUBE CAPITAL LTD IS AUTHORISED BY THE FCA AND CARRIES OUT DUE DILIGENCE ON EACH COMPANY THAT LISTS ON CROWDCUBE AS SET OUT HERE.
 
This investment opportunity is not an offer to the public and is only available to registered members of Crowdcube.com who have qualified and categorised themselves as able to invest.  The investment opportunity is not directed at persons located in the United States, Canada or Japan. Any person resident outside the United Kingdom who wishes to view these materials must first satisfy themselves that they are not subject to any local requirements that prohibit or restrict access.
In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan.  There will be no public offering of the Securities in the United States.
 
In order to access the pitch you must first become a qualifying member of Crowdcube on the basis of your status as either (i) self-certified ‘high net worth investor’, (ii) certified ‘sophisticated investor’, (iii) self-certified as a ‘sophisticated investor’ or (iv) certified as a ‘restricted investor’, in each case in accordance with the FCA’s Conduct of Business Sourcebook Chapter 4.7.  Potential investors are encouraged to "cross examine" the Company by interactive due diligence and use of the available online forums to bring the "wisdom of the crowd" to bear.  Accessing the pitch also means you agree to Crowdcube’s most recent website terms and conditions and investor terms and conditions, which include Crowdcube's limitation of liability.
 
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Pixie

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