Launched in 2016, PitPat is an award-winning new entrant in the growing pet-tech sector. Described as a 'Fitbit' for dogs, the company is now in discussions with pet food and insurance companies about how PitPat can satisfy their demands for data and communication with their customers worldwide.
PitPat is an ACTIVITY MONITOR for dogs, and a DATA PLATFORM for the pet care industry. A tiny sensor attached to a dog’s collar talks to a free app on the owner’s phone, forming the basis of a compelling way for owners to love and look after their dog’s health.
The product was launched in Europe in early 2016, winning best new dog accessory at the UK’s largest pet trade show. Over 3000 users have downloaded our app, and we have received positive responses on how easy it is to use, and how much they like what it does. With 9 million dogs in the UK (over half of them overweight), and 150 million dogs worldwide, this already represents a major market. But soon, our internet-based cloud service will join owners together as a community. Crucially, this will form the basis of an invaluable data, intelligence and communications proposition to partners in the pet industry, including food, insurance, pharmaceuticals and veterinary care.
Initial discussions with UK partners have confirmed their appetite for this proposition and we are continually developing opportunities with interested parties. This well-established industry is worth > $100b worldwide and is ripe for augmentation through technology. As a retail product, PitPat is already connecting dogs with their owners. Soon – through commercial partnerships – the PitPat platform aims to redefine how the pet care industry connects with its customers.