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Successfully funded
overfunded
Petalon Flowers
134%
Raised
£92,740
Investors
349
Target
£70,000
Equity
9.44%
Pre-money valuation
£900,000

Petalon is an eco-friendly flower delivery business, offering delivery 7 days a week. Despite a small start-up budget and zero marketing spend, the business is profitable, with annual turnover reaching £250,000 just three years after incorporation. We are raising money to market nationwide.

  • Bicycle delivery and low carbon service + biodegradable packaging
  • High customer loyalty & strong social media presence
  • Profitable at every stage of growth with no investment & minimal marketing
  • Family run. A floristry business, not a fulfilment warehouse

Idea

Petalon's aim is to simplify flower delivery; cutting out waste, while not compromising on aesthetics or affordability. We deliver by bicycle across London and across Britain with a courier striving for carbon-neutrality. Bouquets are packaged in biodegradable or recyclable materials, we donate 5% of operating profits to bee conservation charities and plant a tree in Britain for every 100 postal deliveries.

Petalon was incorporated in 2016 and 3 years later had turned over £700k. Revenue 18/19 of £290k with a profit of £5k. This organic growth is fuelled by exceptional quality, outstanding customer service and word of mouth, including praise from Vogue, Vanity Fair and Stylist. Petalon began with weekday bicycle delivery to London, launching our national delivery service in 2017 and expanding in 2018 to offer delivery 7 days a week. We aim to increase our revenue by raising awareness nationally.

Though we now have an infrastructure capable of offering a national delivery service, we believe that brand awareness is low outside of London. Our goal is to utilise the highly visual nature of our product and our strong Instagram engagement level to develop our online brand image. We want to build on our organic growth and are seeking investment to fund a nationwide marketing campaign.

Help us bring beautiful, sustainable floristry to the rest of the country.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Petalon Flowers has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.