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Perfino makes artisan jewellery that combines with wonderful natural scents to become your own personal diffuser. Aiming to disrupt the fragrance & jewellery industries, they're raising to grow their team and product range, boost sales & marketing activities, and set up a membership service.

  • $310bn global jewellery/perfume market. Est.17m UK women wear perfume
  • 1/3 are intolerant to synthetic chemicals typically used in perfumes
  • Trademarked in the UK. Awarded £10k Virgin Startup loan
  • Founder featured in the BBC’s CEO Secrets and Radio 4 Business Matters

Idea

Studies show that 1/3 of us are intolerant to synthetic chemicals and that up to 60% of these chemicals may be absorbed into the bloodstream. This can make commercial perfumes a gamble.

Inspired by the markets of Cochin, Perfino was created to allow fragrance lovers to enjoy natural scents with no skin contact. Each pendant comes with 6 super-absorbent lava stones and a bottle of expertly blended natural essential oils. Simply add a drop to a stone, put it in the pendant, and enjoy a wonderful scent all day long. New oils will be introduced regularly, allowing repeat sales opportunities unusual to the jewellery sector.

The global jewellery and perfume markets are worth $310bn combined. With product innovation and online sales leading growth trends, and with born digital overshadowing legacy brands, our aim is to disrupt. M&A targets in the FMCG sector are moving to challenger brands as consumer appetite evolves towards innovation and authenticity.

With scope for retail, promising early sales have been D2C. We're raising to fund marketing and sales activity, launch new products, and grow our team. We then aim to expand internationally and partner with or sell to a large FMCG. Join us on our journey as we share our natural, unique creations with the world.

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Perfino has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.