Perfino makes artisan jewellery that combines with wonderful natural scents to become your own personal diffuser. Aiming to disrupt the fragrance & jewellery industries, they're raising to grow their team and product range, boost sales & marketing activities, and set up a membership service.
Studies show that 1/3 of us are intolerant to synthetic chemicals and that up to 60% of these chemicals may be absorbed into the bloodstream. This can make commercial perfumes a gamble.
Inspired by the markets of Cochin, Perfino was created to allow fragrance lovers to enjoy natural scents with no skin contact. Each pendant comes with 6 super-absorbent lava stones and a bottle of expertly blended natural essential oils. Simply add a drop to a stone, put it in the pendant, and enjoy a wonderful scent all day long. New oils will be introduced regularly, allowing repeat sales opportunities unusual to the jewellery sector.
The global jewellery and perfume markets are worth $310bn combined. With product innovation and online sales leading growth trends, and with born digital overshadowing legacy brands, our aim is to disrupt. M&A targets in the FMCG sector are moving to challenger brands as consumer appetite evolves towards innovation and authenticity.
With scope for retail, promising early sales have been D2C. We're raising to fund marketing and sales activity, launch new products, and grow our team. We then aim to expand internationally and partner with or sell to a large FMCG. Join us on our journey as we share our natural, unique creations with the world.