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Successfully funded
overfunded
Pepper
104%
Raised
£524,490
Investors
334
Target
£500,000
Equity
8.34%
Pre-money valuation
£5,765,000

Pepper is a software platform that creates merchant branded apps to drive loyalty and increase customer spend. Launched in 2015, Pepper is live in over 50 stores, in negotiation for over 500 more, and is backed by institutional investors like London Business Angels and London Co-Investment Fund.

  • The company forecasts over £700k revenue for 2017
  • Over £2m has been invested into the company to date
  • Negotiating a contract with a FTSE 100 company with 1000+ locations
  • Estimated 19% basket growth delivering 300% ROI for the first customer

Idea

Pepper is a proprietary software platform that builds and supports merchant branded apps for coffee chains, restaurants, and retailers looking to offer customers a host of features like pre-ordering, digital loyalty, mobile payment, rewards and surveys.

Pepper's tools are designed to improve customer service, speed up queues, automate loyalty and direct marketing, while gathering valuable data and customer insights.

Launched in 2015, Pepper is set up for the easy onboarding of new clients, creating white label apps at a competitive cost, which allows restaurants and retailers to use mobile technology to improve the customer journey and understand and respond to customers more quickly and directly.

For their first customer, Taylor Street Baristas, Pepper estimated a 19% basket size increase over 6 months from app users, delivering a 300% ROI.

Pepper is now working with brands Vital Ingredient, Department of Coffee [6] and Pret, and is in negotiation with Pure, Crussh, and a FTSE 100 company owned brand.

Pepper also provides apps for 3 US chains and is in discussions with prospects in the Middle East, demonstrating a global opportunity and strength of product proposition.

In addition to serving the enterprise market, Pepper plans to launch a web-enabled self-serve product in 2017 for independent businesses and small chains where it has proven demand and success with existing products.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Pepper has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.