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Pawprint empowers people to fight climate change by helping them measure, understand & reduce their carbon footprint. They launched for consumers & are now developing a business product. Achievements include securing Brewdog & Standard Life Aberdeen among their first customers, working with carbon expert Mike Berners-Lee, & raising £1m+

  • Our consumer product is showing early signs of traction
  • Contracts signed with Brewdog, Standard Life Aberdeen & more for our beta business product
  • There’s a proven market for behavioural change platforms
  • This is our last chance to address climate change

Idea

In the words of Sir David Attenborough, this is our last chance to address climate change. People are aware of this, and the majority are willing to change their habits to help—in research we carried out, 77% of respondents confirmed it. The problem is, people are unsure where to start.

Pawprint is a behavioural change platform that focuses on small changes people can make to their lifestyle which will have a lasting, positive impact on the planet.

We launched our consumer product in September 2020 (with 2k registrations and 6k monthly visitors to our website already) and we are now building out our business arm. This will be designed to focus on employee engagement and carbon reduction.

With a TAM worth £57bn, a proven market for behavioural change platforms and businesses including Brewdog and Standard Life Aberdeen already signed as customers, we’re confident we’ve validated a significant opportunity with Pawprint for Business.

So far we’ve overfunded by 350% in our first crowdfunding round, built a 13-person all-star team (including two ex-unicorn execs). Now we’re asking you to invest so we can bring our B2B product to market. Businesses will play a major role in fighting climate change; by engaging employees they will be able to hit targets faster. We’re stepping up to help them do this. Will you step up with us?

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This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Pawprint has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.