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Pawprint is on a mission to empower people to fight climate change. Our behavioural change platform—which will allow you to measure, understand and reduce your carbon footprint—is being built by an exceptionally experienced team. We've raised £575k from top angel investors and aim to launch in May.

  • Talented team: three proven entrepreneurs and two ex-unicorn execs
  • Investors who professionally backed Tesla & Spotify personally back Pawprint
  • Carbon data powered by Mike Berners-Lee's Company; author of How Bad Are Bananas
  • A movement for everyone: our tone is non-judgemental & encouraging

Idea

Climate change. It’s one of the world’s biggest problems. Understanding that is important, but it can also be daunting. How are we as individuals meant to help?

That’s where Pawprint comes in. Pawprint will allow you to calculate your carbon footprint, and then offer you personalised challenges to help you reduce it.

What problem are we solving?

1. People don't know who to trust to be more eco. Pawprint, captained by our mascot ‘Bjorn the bear’, aims to become that trusted companion.

2. We will make fighting ‘the world's biggest problem’ manageable by giving people bite-sized chunks to focus on.

3. Our assessment of the market shows that eco-scepticism makes it difficult for brands to market low carbon offerings to consumers. Pawprint aims to be the middleman, helping brands reach and understand their audience.

Is there a market for this?

The market for behavioural change platforms is established (Fitbit, Strava, Calm etc.). In the eco-space the market is new but there’s high demand. An overwhelming 80% of UK adults are worried about climate change. Research we commissioned indicates a strong appetite for a platform like ours.

What’s our vision?

1. Become the community-driven standard for measuring personal carbon footprints

2. Help millions of people to make carbon-reducing choices, every day

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Pawprint has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.