Income within the independent film sector is rapidly declining with many producers earning less than £6,000 a year. paus aims to propel curated independent cinema into the $161bn global streaming market by skipping the traditional subscription and ad-based models and introducing a more democratic peer-to-peer tipping model. Over 1,900 people have signed-up for early access to its iOS app.
paus is an on-demand streaming service operating in a sector expected to grow at 55% (CAGR) globally. Instead of monthly subscriptions, adverts or set payments, film fans can watch for free on paus – but are prompted to leave a "tip" to reward their favourite films through micro-payments (with no upper limit) of which paus will keep 20%.
paus founder Rishi Kapoor has previous experience with Universal Studios, Warner Bros and Sony Pictures. It was here Rishi noticed a gap in the market for independent films, a sector which has faced financial pressures from the broken economics of traditional streaming models for niche content, coupled with the increasing tendency of streamers to prefer surefire blockbusters.
As consumers face more content choice, paus offers specialist, hand-picked independent films to the 68% of today's streamers who want to add a niche streaming service in 2020, by working with globally recognised film institutions to procure curated content.
Since March paus launched multiple live events to trial the app and begin its marketing campaign:
- £4,300 was paid to independent filmmakers from 450+ tips (£9.10 avg. tip) with £0 spent on paid marketing
- 1,900+ sign-ups for early access to the iOS app
- 250 hand-picked films ready for fans to enjoy
paus is currently rolling out a beta iOS version in the UK and US with plans to move into theatre and web-series.