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108%
Raised
£430,360
Investors
224
Target
£395,000
Equity
16.24%
Pre-money valuation
£2,219,943

Paradym is an emotional intelligence (EI) coaching app. It believes EI is the pillar of happiness and wellness, and is a proven component of success. It is obsessed with people living their fullest, happiest lives. Paradym's way: Emotional intelligence. Coaching. Community.

  • Relationships: WeWork Labs (300k members), Startups: Quiqup (Series A) & The Family (1bn portfolio)
  • Developed own IP with pHd psychologist candidate: emotional intelligence program
  • Existing community of 400+ global users since launch in November 2018 with 0 marketing spend
  • Global userbase: 46% US, 41% UK, 9% Canada, 3% Australia, 2% South Africa
Information Paradym has raised £250,000 prior to launching their campaign on Crowdcube which is represented on the progress bar for clarity. This investment is on the same terms as offered to Crowdcube investors. £42,000 will be spent during the course of the campaign

Idea

Imagine knowing yourself so profoundly that you understood your core values and what kind of life would make you happy. Imagine knowing yourself so acutely that you could manage your moods, stay calm and even pull yourself out of a bad day. Imagine understanding your lover so well that he/she doesn’t need to verbally tell you how he/she is feeling, or understanding your team so well, you could help them flourish. This is Emotional Intelligence. “The skills associated with EI...promote both personal growth and wellbeing” - Yale Center for EI.

Paradym is a tool to acquire those skills. We guide you through a structured process and ask questions to challenge your perspective. There are 3 stages: I) self awareness II) focused growth on a chosen topic: love, success, body, identity III) Community: peer, therapist or coach support.

We have 2 revenue streams: tiered subscription & B2B. Since launch in 2018, we've signed Quiqup, our first B2B client, joined WeWork incubator, giving us access to 300k members and seen organic growth in our userbase with international reach: currently 46% US, 41% UK, 9% CAN, 3% AUS and 2% Germany.

Work wellness is a £43B global market. Our immediate revenue focus is 10% of the £240M UK startup market.

In 2019 our plan is to increase our userbase by investing in marketing and further developing content to trigger product revenue and sponsored content.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Paradym has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.