Paradym is an emotional intelligence (EI) coaching app. It believes EI is the pillar of happiness and wellness, and is a proven component of success. It is obsessed with people living their fullest, happiest lives. Paradym's way: Emotional intelligence. Coaching. Community.
Imagine knowing yourself so profoundly that you understood your core values and what kind of life would make you happy. Imagine knowing yourself so acutely that you could manage your moods, stay calm and even pull yourself out of a bad day. Imagine understanding your lover so well that he/she doesn’t need to verbally tell you how he/she is feeling, or understanding your team so well, you could help them flourish. This is Emotional Intelligence. “The skills associated with EI...promote both personal growth and wellbeing” - Yale Center for EI.
Paradym is a tool to acquire those skills. We guide you through a structured process and ask questions to challenge your perspective. There are 3 stages: I) self awareness II) focused growth on a chosen topic: love, success, body, identity III) Community: peer, therapist or coach support.
We have 2 revenue streams: tiered subscription & B2B. Since launch in 2018, we've signed Quiqup, our first B2B client, joined WeWork incubator, giving us access to 300k members and seen organic growth in our userbase with international reach: currently 46% US, 41% UK, 9% CAN, 3% AUS and 2% Germany.
Work wellness is a £43B global market. Our immediate revenue focus is 10% of the £240M UK startup market.
In 2019 our plan is to increase our userbase by investing in marketing and further developing content to trigger product revenue and sponsored content.