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104%
Raised
£522,780
Investors
449
Target
£500,000
Equity
10.66%
Pre-money valuation
£4,383,000

Producing over two million Smoothie Kits for our customers so far, PACK’D is a natural nutrition brand on a mission to fuel potential. Grown from a Prince’s Trust market stall to one of the UK’s ‘Top 50 Startups’, the company now has over 1500 product listings including Sainsburys and Ocado.

  • An average of 20,000 PACK’D Smoothie Kits purchased every week
  • Over two million Smoothie Kits sold since 2016
  • Endorsed by sports nutritionists, GB athletes, retail entrepreneurs
  • Founder awarded ‘Young Entrepreneur of the Year’ in 2016

Idea

Imagine creating homemade food and drink that provides the perfect balance of nutrition and taste every time. Imagine getting the precise nutrients that you need for natural performance benefits.

Now look at most products on offer; pre-made, heavily pasteurised and over processed. Or the homemade route; complicated by confusing nutrition advice, expensive ingredients, a lack of time.

In 2013, we were stuck in this position. So, we created PACK’D.

We put natural performance nutrition at your fingertips with our functional Smoothie Kits - straight from the freezer, just add your choice of liquid and blend.

With support from The Prince’s Trust, elite nutritionists and 2 years' product development, we’ve grown from a market stall to over 1500 stockists. We’ve sold over 2m Smoothie Kits since 2016, across both retail and food service, and our online launch is imminent.

PACK'D hasn't gone unnoticed:

1. Best New Health Product (World Food Innovation)

2. Great Taste Award

3. Natural Products 30 Under 30

We believe we are perfectly poised to grow in three expanding markets:

1. Home Blending: UK Juice Drinks & Smoothies (£5.1bn)

2. Nutrition on Demand: UK Online Grocery (£11.1bn)

3. Frozen Food: UK Frozen Food (£8.3bn)

We’re raising funds for new products, stock for new listings and marketing to drive awareness. We welcome you to be a part of our growth journey.

Disclosure: shareholder loans exist.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

PACK'D has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.