This site uses cookies. By using this site you agree to receiving cookies. View Policy.

112%
Raised
£157,770
Investors
277
Target
£140,000
Equity
22.52%
Pre-money valuation
£542,927

Launched in 2017, but years in the making, Play Brew was born out of the desire to brew craft beer for family and friends. The branding inspired by 80s nostalgia is playful, eye-catching and memorable. All beers were brewed in the UK using the finest of British Malts and US hops.

  • Funding sought to open a Play Brew brewery and taproom
  • Launched in 2017 with four core beers
  • Ambition to develop a UK distribution and local sales network
  • UK market is worth £782M (2017) and US market, $23 Billion

Idea

Since its launch in 2017, Play Brew has been using contract brewing. We chose this route to market to help us gain a little traction at the start of our story. Our first range of beers was the Arcade '86 series, inspired by 80s arcade games.

To date, we have produced approximately 5,500 cans and our beers have been sold in 33 outlets. We have built a respectable following on Instagram (9280), Twitter (2100) and Facebook (670). We want to be the first to open a brewery and taproom in our local area, providing our community with a place to drink and socialise while also providing outlets in the vicinity with fresh local craft beers for retail.

Play Brew recognises that securing the right location is the key to success. Being the only brewery within a 19.5 miles radius, connecting and engaging the local community through a taproom will be instrumental to the business growth and profit. On the back of our soft launch, we have a number of outlets who are keen to become full-time stockists.

To date, we have received over 430 votes on the main craft beer review app Untapped, which is a testament to the quality of our beer. Having our own brewery and tap room will not only allow us to grow our sales, it will also give us the opportunity to create new flavours to add to our range.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

To see the rest of the Playbrew pitch, join now. It's free, quick and easy.

Due to financial regulations, you need to join our community to view the full investment opportunity.

Join

Already registered?
Log in

Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Playbrew has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.