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Successfully funded
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Launched in 2017, but years in the making, Play Brew was born out of the desire to brew craft beer for family and friends. The branding inspired by 80s nostalgia is playful, eye-catching and memorable. All beers were brewed in the UK using the finest of British Malts and US hops.
- Funding sought to open a Play Brew brewery and taproom
- Launched in 2017 with four core beers
- Ambition to develop a UK distribution and local sales network
- UK market is worth £782M (2017) and US market, $23 Billion
Idea
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First set of beers the Arcade 86 series
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Mosaic, Chinook, Amarillo, Columbus
Inspired from Taito Operation Wolf 1987")
D E A T H W I S H - IPA 6.0%
Mosaic, Chinook, Amarillo, Columbus
Inspired from Taito Operation Wolf 1987
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Chinook and Amarillo
Inspired from Sega Out Run 1986")
T W I N T U R B O - RED SESSION 4.1%
Chinook and Amarillo
Inspired from Sega Out Run 1986
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201807/quickstrike_crop1_46ffe545838b57586c73a721e9d0f203.png "Q U I CK S T R I K E - AMERICAN PALE ALE 5.2%
Citra and Cascade
Inspired from Sega Afterburner 1987")
Q U I CK S T R I K E - AMERICAN PALE ALE 5.2%
Citra and Cascade
Inspired from Sega Afterburner 1987
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Mosaic and Citra
Inspired from Paperboy 1980")
P A P E R T R A I L - PALE ALE 4.4%
Mosaic and Citra
Inspired from Paperboy 1980
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Since its launch in 2017, Play Brew has been using contract brewing. We chose this route to market to help us gain a little traction at the start of our story. Our first range of beers was the Arcade '86 series, inspired by 80s arcade games.
To date, we have produced approximately 5,500 cans and our beers have been sold in 33 outlets. We have built a respectable following on Instagram (9280), Twitter (2100) and Facebook (670). We want to be the first to open a brewery and taproom in our local area, providing our community with a place to drink and socialise while also providing outlets in the vicinity with fresh local craft beers for retail.
Play Brew recognises that securing the right location is the key to success. Being the only brewery within a 19.5 miles radius, connecting and engaging the local community through a taproom will be instrumental to the business growth and profit. On the back of our soft launch, we have a number of outlets who are keen to become full-time stockists.
To date, we have received over 430 votes on the main craft beer review app Untapped, which is a testament to the quality of our beer. Having our own brewery and tap room will not only allow us to grow our sales, it will also give us the opportunity to create new flavours to add to our range.
