Oyako is raising £80,000 investment on Crowdcube. Capital At Risk.

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Oyako is a distance-control app aiming to reduce the stresses and strains on our children's eyes. The company estimate that there are c.420 million teenagers with smartphones being held on average too close. Oyako is seeking investment to finalise its app and take it to market at £6.99 per download.

Potential market has over 420m smartphone users and growing everyday
David and Lydia have bootstrapped the company to the sum of £50,000
By 2050 half of the global population will be short sighted if current trends continue
The team have 27 years in the optical industry

Idea

Watch a demo of the app at 2:08 in the video.

With the increase in mobile tech usage, we are also seeing an increase of myopia (nearsightedness) in children. The main issue is the distance that devices are being held away from eyes. The result is a visual cost to the child, with an increased risk of detached retinas and glaucoma in later life. The cost to parents is purchasing spectacles, and there is a cost to the NHS and medical insurance companies.

Once complete, the features of our app will include:

•Pre-determined distances alert

•Simple traffic light design for the user to understand

•Intelligent control of phone camera, without compromising battery usage

•Works behind other apps

•Parental controls to allow app management

•Parent will receive report of distance violations

•User will not be able to delete without password

•Share function, to make downloads easier (parents at school gates)

•Freemium app for one week trial

•Designed for iOS & GooglePlay

The market for children aged 10-16 years with smartphones is >420 million globally. Our focus group research has shown that the average price the parent will be prepared to pay is £7.20. Apple development will now allow different price structures around the world, allowing for local demographic factors to be applied.

Founder, David Canton, is a member of Myopia Profile, a worldwide professional group with over 6,500 people striving to combat myopia.

Oyako is a registered trademark.

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Oyako has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.

Idea

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This pitch is approved by Crowdcube

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