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111%
Raised
£195,520
Investors
312
Target
£175,000
Equity
19.16%
Pre-money valuation
£825,000

OWNTHELOOK.COM is an online global womenswear store focusing on outfit dressing for the everyday woman. Launched in March ‘17 with over 40 emerging brands, they were titled “The new ASOS” by industry experts and have been featured widely in the media including Vogue, InStyle, and The Telegraph.

  • Launched IOS mobile shopping app Q1 2018
  • Shipped to 28 countries so far
  • Over 30% of registered customers have repeated orders
  • The company will aim for exit by trade sale 3-5 years
Information The company had £150,000 of its SEIS allowance remaining at the start of this raise. This will be allocated to investors on a first come first served basis. Any investments made after that limit has been exceeded will not be SEIS eligible but will potentially be eligible for EIS. The potential tax relief of any investment will be confirmed by email to investors, after they have submitted their applications to invest, and will depend on an investor's individual circumstances.

Idea

OWNTHELOOK.COM Homepage Snapshot
OWNTHELOOK.COM Homepage Snapshot
InStyle.co.uk Media Coverage
InStyle.co.uk Media Coverage

We’re OWNTHELOOK.COM, an online multi-brand womenswear store that strives to be a leading voice in not only what to wear but how to wear it. We aim to provide a styling solution for the everyday woman who wants to embrace the digital evolution of online shopping, with a two-click approach to ‘Owning The Look’. Striving to deliver a fashion-forward outfit tool to the UK, we’re targeting trend-led women with a fierce eye on the pulse of fashion.

The inspiration for Own The Look comes from Co-Founder Olivia Cantillon, who has over 7 years of experience as a Fashion and Beauty Editor. Striving to create an online platform dedicated to providing fashion-forward looks, Olivia transitioned her skills in styling into a digital business and launched Own The Look with over 40 brands from over 10 countries worldwide.

We aim to achieve a point of difference by providing unknown and emerging brands to the UK marketplace. Our editorial styling vision challenges traditional e-commerce styling guides and delivers trend-led looks that are available to purchase with ease.

Revenues are generated through our dedicated e-commerce platform and we are seeking £175,000 - £250,000 investment in order to accelerate the growth of the business to be invested into our comprehensive digital marketing strategy.

Director/shareholder loans exist to be converted to shares upon successful completion of this raise.

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Risk warning

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

OWNTHELOOK.COM has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.