In the £15bn soft drinks industry, consumers are looking for low sugar, healthy alternatives. Overhang is an all-natural energy drink listed in over 1,000 stores nationwide. The team is now raising funds to invest in an ambitious marketing plan and expand distribution in the UK and overseas.
In 2014 The soft drinks industry was worth £15 Billion. The market is changing, with a greater focus by retailers and consumers on health and well-being. Consumers are looking for healthier soft drinks with less sugar, that are more natural and offer added value.
The timing is well suited for us, with a low sugar natural energy drink designed to refresh, revitalise and provide that morning energy boost. Inspired by a 100-year-old family recipe, Overhang is made from a succulent blend of orange, lime and ginger and infused with a secret blend of vitamins and botanicals. It contains Milk Thistle, used in traditional medicine for liver health, Burdock root believed to help purify the blood and Raspberry leaf for the stomach. Packed with 50% of your recommended daily vitamins C and its only 65 calories a bottle.
Launched in September 2015 the brand has sold 175,000 bottles since inception and is now distributed in over 1000 retail stores including Tesco, Asda, Holland & Barrett and Spar.
We believe there is huge potential for Overhang in the UK and internationally. We have Trademark registrations for Overhang in the EU and the United States and have plans to launch new flavours in the future. But we need investment to tap into its full potential. Our focus over the next 12 months is to continue to expand distribution, drive rate of sale and let the World know about Overhang.