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Successfully funded
overfunded
Optiat
145%
Raised
£217,500
Investors
377
Target
£150,000
Equity
9.81%
Pre-money valuation
£2,000,000

Using coffee grounds from London’s cafes and transforming them into award-winning beauty products, Optiat’s handmade cosmetics are distributed in 7 countries with retailers such as Whole Foods, Planet Organic, and Topshop.

  • Natural and organic beauty set to double in value to $22bn by 2024
  • Completed the CrowdBoost accelerator programme by Virgin Start Up
  • Advised by Nigel Brown, Former Molton Brown Global Marketing VP
  • Featured the Daily Mail, the Sun, Vogue, Elle and more
Information The company had £150,000 of its SEIS allowance remaining at the start of this raise. This will be allocated to investors on a first come first served basis. Any investments made after that limit has been exceeded will not be SEIS eligible but will potentially be eligible for EIS. The potential tax relief of any investment will be confirmed by email to investors, after they have submitted their applications to invest, and will depend on an investor's individual circumstances.

Idea

Welcome to Optiat, a nature-friendly beauty company. We take ingredients that would otherwise be discarded and transform them into natural skincare products.

Our first product provides a sustainable solution to ocean-killing microbeads by collecting used coffee grounds from London's cafes and transforming them into exfoliating body scrub.

Our products are handmade in the UK using only plant-based ingredients. We believe in respecting the world around us, never testing on animals.

The natural and organic beauty market, currently worth $11bn, is forecast to reach $22bn by 2024. Within this, skincare is expected to achieve 31% market share worth $6.8bn.

With UK listings in Whole Foods, Planet Organic, Fenwicks Bond Street, Topshop, As Nature Intended, we are distributed in 7 countries across Europe and have featured in the Daily Mail, the Sun, Grazia, Vogue, Stylist, and Elle.

In April 2017, we were awarded the Best Pitch award at InCos Global by Johnson&Johnson Innovation at their Flash Cosmetics Pitch, an event looking for early-stage startups with game-changing, transformative, cosmetic science or beauty technology innovations.

More recently, we won the inaugural Pitch + Plant Competition at Vevolution Festival 2017, a 'vegan Dragon's Den', the UK's very first plant-based investment pitching event. We won £1,500 and mentorship from BRAN Investments.

Startup and Director loans exist.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Optiat has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.