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Successfully funded
Capital at risk
overfunded
Optiat
145%
Raised
£217,500
Investors
377
Target
£150,000
Equity
9.81%
Pre-money valuation
£2,000,000

Using coffee grounds from London’s cafes and transforming them into award-winning beauty products, Optiat’s handmade cosmetics are distributed in 7 countries with retailers such as Whole Foods, Planet Organic, and Topshop.

  • Natural and organic beauty set to double in value to $22bn by 2024
  • Completed the CrowdBoost accelerator programme by Virgin Start Up
  • Advised by Nigel Brown, Former Molton Brown Global Marketing VP
  • Featured the Daily Mail, the Sun, Vogue, Elle and more
Information The company had £150,000 of its SEIS allowance remaining at the start of this raise. This will be allocated to investors on a first come first served basis. Any investments made after that limit has been exceeded will not be SEIS eligible but will potentially be eligible for EIS. The potential tax relief of any investment will be confirmed by email to investors, after they have submitted their applications to invest, and will depend on an investor's individual circumstances.

Idea

Welcome to Optiat, a nature-friendly beauty company. We take ingredients that would otherwise be discarded and transform them into natural skincare products.

Our first product provides a sustainable solution to ocean-killing microbeads by collecting used coffee grounds from London's cafes and transforming them into exfoliating body scrub.

Our products are handmade in the UK using only plant-based ingredients. We believe in respecting the world around us, never testing on animals.

The natural and organic beauty market, currently worth $11bn, is forecast to reach $22bn by 2024. Within this, skincare is expected to achieve 31% market share worth $6.8bn.

With UK listings in Whole Foods, Planet Organic, Fenwicks Bond Street, Topshop, As Nature Intended, we are distributed in 7 countries across Europe and have featured in the Daily Mail, the Sun, Grazia, Vogue, Stylist, and Elle.

In April 2017, we were awarded the Best Pitch award at InCos Global by Johnson&Johnson Innovation at their Flash Cosmetics Pitch, an event looking for early-stage startups with game-changing, transformative, cosmetic science or beauty technology innovations.

More recently, we won the inaugural Pitch + Plant Competition at Vevolution Festival 2017, a 'vegan Dragon's Den', the UK's very first plant-based investment pitching event. We won £1,500 and mentorship from BRAN Investments.

Startup and Director loans exist.

THE MATERIALS YOU ARE SEEKING TO ACCESS ARE BEING MADE AVAILABLE BY THE COMPANY RAISING FINANCE AS IDENTIFIED ABOVE (THE "COMPANY") IN GOOD FAITH AND FOR INFORMATION PURPOSES ONLY AND SUBJECT TO THESE TERMS AND CONDITIONS.  CROWDCUBE CAPITAL LTD IS AUTHORISED BY THE FCA AND CARRIES OUT DUE DILIGENCE ON EACH COMPANY THAT LISTS ON CROWDCUBE AS SET OUT HERE.
 
This investment opportunity is not an offer to the public and is only available to registered members of Crowdcube.com who have qualified and categorised themselves as able to invest.  The investment opportunity is not directed at persons located in the United States, Canada or Japan. Any person resident outside the United Kingdom who wishes to view these materials must first satisfy themselves that they are not subject to any local requirements that prohibit or restrict access.
In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan.  There will be no public offering of the Securities in the United States.
 
In order to access the pitch you must first become a qualifying member of Crowdcube on the basis of your status as either (i) self-certified ‘high net worth investor’, (ii) certified ‘sophisticated investor’, (iii) self-certified as a ‘sophisticated investor’ or (iv) certified as a ‘restricted investor’, in each case in accordance with the FCA’s Conduct of Business Sourcebook Chapter 4.7.  Potential investors are encouraged to "cross examine" the Company by interactive due diligence and use of the available online forums to bring the "wisdom of the crowd" to bear.  Accessing the pitch also means you agree to Crowdcube’s most recent website terms and conditions and investor terms and conditions, which include Crowdcube's limitation of liability.
 
If you are not permitted to view materials on this webpage or are in any doubt as to whether you are permitted to view these materials, please exit this webpage.  Crowdcube’s or the Issuer’s press announcements and this information page do not constitute an offer to sell securities of the Company.  Further, it does not constitute a recommendation by the Company, Crowdcube or any other party to sell or buy securities in the Company.
 
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