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140%
Raised
£281,140
Investors
260
Target
£200,000
Equity
8.57%
Pre-money valuation
£3,000,000

OneLane is an app based family transportation service employing vetted female guardians to drive children to school and activities, easing congestion and saving time. Established in 2015 and initially operating in London, OneLane’s team hails from JustEat, Groupon and E-Car Club.

  • 500+ families already registered
  • Customers are using the service 8 - 14 times per month
  • Disrupting a market worth £8.1bn
  • Estimated turnover in 2017 is expected to be £1.5m
Information Due to on-going conversations with investors One Lane's pitch has been granted an extension until 11:59pm on the 21/09/2016.

Idea

OneLane is a mobile app service that allows parents to book Guardians to drive their children to school & daily activities with add-on services such as carpooling and wraparound childcare. The service is pre-booking only, the Guardians are all DBS-checked childcare professionals (nannies, teachers, nurses), and families receive the same Guardian(s) regularly.

Problem addressed - parents of all backgrounds juggle schedules and struggle with alternatives to get their children to school & daily activities (sports, music classes, appointments, etc.). For example, come 8.30am, an extra million parents get into their cars to drive their children to school, clogging up roads. Up to 50% of children are still driven to primary school. OneLane takes over this task and helps reduce parents’ commute by up to 1-1.5hr per day, potentially freeing 20-30 hours per month. From our research we estimate that OneLane’s carpooling service could reduce school run traffic congestion - 40% of parents surveyed would consider using OneLane.

Opportunity - OneLane is disrupting a market we estimate to be worth approximately £8.1bn. Our early customers use the service up to 8-14 times per month, which could result in a potential customer lifetime value of £3600. Founded in 2015, our team has developed a proprietary mobile app platform, including a customer app, a Guardian app, and server-side software, which we believe will be easily scalable. Next is predictive monitoring ability and a recommendation engine for our carpooling feature.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

OneLane has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.