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It’s not easy to change drinking habits. But with a 95% success rate, OYNB is now a leading alcohol habit-change programme. OYNB is looking to raise investment for their expansion into other verticals and become the go-to for health, wellness and empower behaviour change.

  • 80k+ members in 137 countries, 2020 revenue £2.2m (FY'21 £1.8m, P&L -£1.06m)
  • Featured in BBC, ITV, Men’s Health and many more
  • Crowdfunding previously raised £1,815,980 from 511 investors
  • 85% growth in Alcohol-Free Challenge sales (Feb - June 21)

Idea

It’s an inescapable fact that drinking is part & parcel of most work, social & family gatherings. Despite this acceptability, excess drinking is responsible for 3m deaths per year, 5.1% of all diseases & costs £52bn to the UK economy alone.

Of 2.4bn worldwide drinkers, we estimate that around 40% do so hazardously.

Via affordable email & video-led challenges, we help customers confront problematic drinking & develop new health & lifestyle habits.

Research with Stirling University revealed that of those completing OYNB challenges (823 individuals), 95% improved their relationship with alcohol & 83% remained alcohol-free.

Milestones:

- Launched bespoke web app (scored <70 NPS) & subscription model to new users

- Gross profitability up by 1100% (YoY)

- >230k social media followers

- Featured in BBC, ITV, Men’s Health & many more

The majority of revenue is generated via B2C Challenges sold in the form of 28/90/365 day challenges & ongoing subscription offerings. Other revenue comes from courses, coaching events & merch.

Our aim is to become the go-to support platform for health, wellbeing & enabling behaviour change.

During the COVID lockdown, ⅕ of people reported drinking more, while ⅓ cut down or stopped altogether; both groups present opportunities.

This round seeks to consolidate our growth & improve our technology as we continue to develop our product & reach millions of people globally.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

One Year No Beer has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.