It’s not easy to change drinking habits. But with a 95% success rate, OYNB is now a leading alcohol habit-change programme. OYNB is looking to raise investment for their expansion into other verticals and become the go-to for health, wellness and empower behaviour change.
It’s an inescapable fact that drinking is part & parcel of most work, social & family gatherings. Despite this acceptability, excess drinking is responsible for 3m deaths per year, 5.1% of all diseases & costs £52bn to the UK economy alone.
Of 2.4bn worldwide drinkers, we estimate that around 40% do so hazardously.
Via affordable email & video-led challenges, we help customers confront problematic drinking & develop new health & lifestyle habits.
Research with Stirling University revealed that of those completing OYNB challenges (823 individuals), 95% improved their relationship with alcohol & 83% remained alcohol-free.
- Launched bespoke web app (scored <70 NPS) & subscription model to new users
- Gross profitability up by 1100% (YoY)
- >230k social media followers
- Featured in BBC, ITV, Men’s Health & many more
The majority of revenue is generated via B2C Challenges sold in the form of 28/90/365 day challenges & ongoing subscription offerings. Other revenue comes from courses, coaching events & merch.
Our aim is to become the go-to support platform for health, wellbeing & enabling behaviour change.
During the COVID lockdown, ⅕ of people reported drinking more, while ⅓ cut down or stopped altogether; both groups present opportunities.
This round seeks to consolidate our growth & improve our technology as we continue to develop our product & reach millions of people globally.