Join to invest

Already registered? Log in

182%

Nudea engineer beautifully crafted sustainable underwear that deliver on fit, style & comfort. Unique fitting tools, a body-inclusive ethos and an online-first approach has seen them grow through the pandemic. Their lingerie revenue is up +157% online in CY 2021 to £213k. Fundraising to launch new product categories & widen distribution.

  • 12K+ customers fitted with our custom built bra fitting tools
  • Press includes Vogue, Marie Clare, Grazia, FT, The Standard & Cosmo
  • Stockists include John Lewis & The Pantry with Zalando launching soon
  • Strong sustainability ethos: carbon neutral & recycled fabrics
Information £150k of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has already received these funds and shares have been issued. Completion of the Crowdcube raise will occur on the same material terms and share price.

Idea

Covid has expedited the need for a modern approach to Bra shopping. Customer demand has shifted; driven by comfort, fit, inclusivity & sustainability. Having launched before the crisis, Nudea was created with this vision and are primed to leverage this shift.

We have a fast-growing profile in the press, regularly featured in Vogue, Marie Clare, The Daily Mail, Woman and Home, The Standard & The Times. Most of our sales growth is through our online DTC business, which remains our primary focus.

We recently expanded sales distribution to include a handful of key retailers, most notably, John Lewis in Sep 21. In Jan '22, we launch in Europe; Zalando in 4 key countries, a market opportunity which we estimate to be 4x the UK market.

We've been carbon neutral since 2020; using premium fabrics from recycled yarns, designing styles in partnership with responsible suppliers, who pay fair living wages, & delivering in recycled / recyclable packaging.

Last year, across the whole business (YE Dec'21) revenue was £272k (EBIT -£539k) & sales are up +27% in CY '21 vs '20, we have sold 28K+ units & helped 12K+ bra wearers find their fit. Our online return rate is 26% & our repeat order rate is 46%.

We're fundraising to; broaden our presence, by onboarding retail partners in new geographies e.g. US, and create innovative products e.g. using new biodegradable fabrics & green manufacturing tech.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

To see the rest of the Nudea pitch, join now. It's free, quick and easy.

Due to financial regulations, you need to join our community to view the full investment opportunity.

Join

Already registered?
Log in

Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

Crowdcube is authorised and regulated by the Financial Conduct Authority (FCA) and the Comisión Nacional del Mercado de Valores (CNMV). This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Nudea has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.