This site uses cookies. By using this site you agree to receiving cookies. View Policy.

244%

NOVELTEA - Premium Alcoholic Tea - is back at Crowdcube for Fundraising Round III. Introducing a Low-ABV Portfolio, we sold 350,000 bottles since launch in 2017. We've hit £1m in Revenue across UK, China and Germany generating a 237% YoY Revenue Growth and are planning to launch in USA in 2020.

  • Despite COVID-19, +£100k Sales in April due to strong E-Commerce & China
  • 600 amazing Investors incl. one German Shark after rejecting 3 Dragons
  • Scalable & flexible Supply-Chain with Production in Germany and UK
  • Advisors with Management Background from Diageo, P&G, Barclays

Idea

Welcome to a new product category within the alcoholic beverage industry.

In 2020, the size of the global alcoholic drinks market is $1.587 trillion and is forecasted to grow by 3.5% (CAGR) over the next three years.

Problem:

1. Consumer behaviours are shifting to zero- & low-ABV spirits & premium RTDs

2. Premiumisation & Better for You movements are growing in particular, expressed by vegan, gluten-free and low sugar consumption

3. Consumers want better quality, more intense and unique flavours

4. Reduction and reuse of packaging to reduce consumer environmental footprints

NOVELTEA answers these problems:

1. Low-ABV spirit based on cold-brewed, premium loose leaf tea

2. Vegan, gluten-free and low in sugar -NOVELTEA has a lower sugar content vs its biggest US competitor

3. High-quality spirits perfectly balancing the loose-leaf tea components

4. Minimalistic & upcyclable lifestyle packaging and lean supply chain

We believe these characteristics make NOVELTEA stand-out from the crowd.

In our third year of trading, Tea Venture’s sales have surpassed £1m (YE Feb '20 £765k, P&L -£225k), demonstrating a YoY growth rate of 237% and overall 350,000 bottles sold.

We will use the proceeds of this round to further focus on our core markets UK, Germany, and China and to enter the USA in 2020.

We intend to provide ROI for investors via acquisition by Drinks Giants or an IPO.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

To see the rest of the NOVELTEA pitch, join now. It's free, quick and easy.

Due to financial regulations, you need to join our community to view the full investment opportunity.

Join

Already registered? Log in

This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

Read more

Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

NOVELTEA has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.