NOVELTEA - Premium Alcoholic Tea - is back at Crowdcube for Fundraising Round III. Introducing a Low-ABV Portfolio, we sold 350,000 bottles since launch in 2017. We've hit £1m in Revenue across UK, China and Germany generating a 237% YoY Revenue Growth and are planning to launch in USA in 2020.
Welcome to a new product category within the alcoholic beverage industry.
In 2020, the size of the global alcoholic drinks market is $1.587 trillion and is forecasted to grow by 3.5% (CAGR) over the next three years.
1. Consumer behaviours are shifting to zero- & low-ABV spirits & premium RTDs
2. Premiumisation & Better for You movements are growing in particular, expressed by vegan, gluten-free and low sugar consumption
3. Consumers want better quality, more intense and unique flavours
4. Reduction and reuse of packaging to reduce consumer environmental footprints
NOVELTEA answers these problems:
1. Low-ABV spirit based on cold-brewed, premium loose leaf tea
2. Vegan, gluten-free and low in sugar -NOVELTEA has a lower sugar content vs its biggest US competitor
3. High-quality spirits perfectly balancing the loose-leaf tea components
4. Minimalistic & upcyclable lifestyle packaging and lean supply chain
We believe these characteristics make NOVELTEA stand-out from the crowd.
In our third year of trading, Tea Venture’s sales have surpassed £1m (YE Feb '20 £765k, P&L -£225k), demonstrating a YoY growth rate of 237% and overall 350,000 bottles sold.
We will use the proceeds of this round to further focus on our core markets UK, Germany, and China and to enter the USA in 2020.
We intend to provide ROI for investors via acquisition by Drinks Giants or an IPO.