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NOVELTEA - Premium Alcoholic Tea - is back at Crowdcube for Fundraising Round III. Introducing a Low-ABV Portfolio, we sold 350,000 bottles since launch in 2017. We've hit £1m in Revenue across UK, China and Germany generating a 237% YoY Revenue Growth and are planning to launch in USA in 2020.

  • Despite COVID-19, +£100k Sales in April due to strong E-Commerce & China
  • 600 amazing Investors incl. one German Shark after rejecting 3 Dragons
  • Scalable & flexible Supply-Chain with Production in Germany and UK
  • Advisors with Management Background from Diageo, P&G, Barclays

Idea

Welcome to a new product category within the alcoholic beverage industry.

In 2020, the size of the global alcoholic drinks market is $1.587 trillion and is forecasted to grow by 3.5% (CAGR) over the next three years.

Problem:

1. Consumer behaviours are shifting to zero- & low-ABV spirits & premium RTDs

2. Premiumisation & Better for You movements are growing in particular, expressed by vegan, gluten-free and low sugar consumption

3. Consumers want better quality, more intense and unique flavours

4. Reduction and reuse of packaging to reduce consumer environmental footprints

NOVELTEA answers these problems:

1. Low-ABV spirit based on cold-brewed, premium loose leaf tea

2. Vegan, gluten-free and low in sugar -NOVELTEA has a lower sugar content vs its biggest US competitor

3. High-quality spirits perfectly balancing the loose-leaf tea components

4. Minimalistic & upcyclable lifestyle packaging and lean supply chain

We believe these characteristics make NOVELTEA stand-out from the crowd.

In our third year of trading, Tea Venture’s sales have surpassed £1m (YE Feb '20 £765k, P&L -£225k), demonstrating a YoY growth rate of 237% and overall 350,000 bottles sold.

We will use the proceeds of this round to further focus on our core markets UK, Germany, and China and to enter the USA in 2020.

We intend to provide ROI for investors via acquisition by Drinks Giants or an IPO.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

NOVELTEA has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.