This site uses cookies. By using this site you agree to receiving cookies. View Policy.

Successfully funded
overfunded
NOVELTEA
181%
Raised
£217,800
Investors
281
Target
£120,000
Equity
20.59%
Pre-money valuation
£840,000

NOVELTEA introduces distinctive premium alcoholic tea blends to the beverage market. Since launching in April, NOVELTEA has acquired high-end customers such as Harrods, John Lewis and Fenwick, with several other on and off-trade outlets in and outside the UK showing interest.

  • Sold 1000+ bottles in Fenwick Newcastle since launch in April
  • 16 further customers incl. Harrods, The Whisky Exchange & John Lewis
  • In discussions with overseas distributors; looking to export in 2018
  • Advised by a team of experienced businessmen & entrepreneurs
Information The company had £149,949 of its SEIS allowance remaining at the start of this raise. This will be allocated to investors on a first come first served basis. Any investments made after that limit has been exceeded will not be SEIS eligible but will potentially be eligible for EIS. The potential tax relief of any investment will be confirmed by email to investors, after they have submitted their applications to invest, and will depend on an investor's individual circumstances.

Idea

NOVELTEA (abv. 11%) aims to disrupt the alcoholic beverage industry by introducing a distinctive product portfolio around the concept of tea – the most consumed beverage in the world, after water.

Inspired by tea stories from around the world and named after eccentric tea tales, NOVELTEA comes in two distinct flavours; The Tale of Tangier and The Tale of Earl Grey.

The Tale of Tangier is an infusion of Moroccan green mint tea with Caribbean rum to deliver hints of exotic fruit and floral citrus notes, whilst The Tale of Earl Grey infuses Earl Grey tea with British gin and hand-selected botanicals to deliver a distinctively smooth and rich taste.

Both Tales are cold-brewed, vegan, gluten-free, free from any artificial colours, and manufactured in the UK. They can be served ice-cold on hot and sunny days but also warm in a classic tea cup during winter.

We launched NOVELTEA on 1st April 2017 at Fenwick Newcastle, where more than 1000 NOVELTEA bottles have been sold in this store alone. Since then, we have acquired 16 further customer accounts, launched at Harrods’ flagship store in London and will be available soon in at least 12 John Lewis stores.

Furthermore, we are in early discussion with potential distributors from foreign markets, such as Canada, India, China and Switzerland, and will aim to explore the international market in 2018.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

To see the rest of the NOVELTEA pitch, join now. It's free, quick and easy.

Due to financial regulations, you need to join our community to view the full investment opportunity.

Join

Already registered? Log in

Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

NOVELTEA has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.