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Successfully funded
Pre-money valuation

NOVELTEA introduces distinctive premium alcoholic tea blends to the beverage market. Since launching in April, NOVELTEA has acquired high-end customers such as Harrods, John Lewis and Fenwick, with several other on and off-trade outlets in and outside the UK showing interest.

  • Sold 1000+ bottles in Fenwick Newcastle since launch in April
  • 16 further customers incl. Harrods, The Whisky Exchange & John Lewis
  • In discussions with overseas distributors; looking to export in 2018
  • Advised by a team of experienced businessmen & entrepreneurs
Information The company had £149,949 of its SEIS allowance remaining at the start of this raise. This will be allocated to investors on a first come first served basis. Any investments made after that limit has been exceeded will not be SEIS eligible but will potentially be eligible for EIS. The potential tax relief of any investment will be confirmed by email to investors, after they have submitted their applications to invest, and will depend on an investor's individual circumstances.


NOVELTEA (abv. 11%) aims to disrupt the alcoholic beverage industry by introducing a distinctive product portfolio around the concept of tea – the most consumed beverage in the world, after water.

Inspired by tea stories from around the world and named after eccentric tea tales, NOVELTEA comes in two distinct flavours; The Tale of Tangier and The Tale of Earl Grey.

The Tale of Tangier is an infusion of Moroccan green mint tea with Caribbean rum to deliver hints of exotic fruit and floral citrus notes, whilst The Tale of Earl Grey infuses Earl Grey tea with British gin and hand-selected botanicals to deliver a distinctively smooth and rich taste.

Both Tales are cold-brewed, vegan, gluten-free, free from any artificial colours, and manufactured in the UK. They can be served ice-cold on hot and sunny days but also warm in a classic tea cup during winter.

We launched NOVELTEA on 1st April 2017 at Fenwick Newcastle, where more than 1000 NOVELTEA bottles have been sold in this store alone. Since then, we have acquired 16 further customer accounts, launched at Harrods’ flagship store in London and will be available soon in at least 12 John Lewis stores.

Furthermore, we are in early discussion with potential distributors from foreign markets, such as Canada, India, China and Switzerland, and will aim to explore the international market in 2018.

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