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201%
Raised
£302,130
Investors
380
Target
£150,000
Equity
7.84%
Pre-money valuation
£3,550,000

Back for Fundraising Round II, NOVELTEA, premium Alcoholic tea, is seeking for growth capital. Stockists include John Lewis, Harrods, Fenwick in the UK and the business exports to China, Hong Kong, and Germany. NOVELTEA is named the UK‘s Start-Up of the Year 2017 and listed in Start-Up 100 Index.

  • Advisors with management background from Diageo, P&G, Barclays
  • 300 amazing investors have backed Tea Venture since launching in 2017
  • Awarded as Europe‘s most innovative Food & Beverage Product
  • Strategic partnerships established in China, Hong Kong, and Germany

Idea

NOVELTEA (11%) disrupts the alcoholic beverage industry by introducing a distinctive product portfolio around the concept of tea – the most consumed beverage in the world, after water.

Inspired by tea stories from around the world and named after eccentric tea tales, NOVELTEA comes in two distinct flavours; The Tale of Tangier and The Tale of Earl Grey.

The Tale of Tangier is an infusion of Moroccan green mint tea with Caribbean rum to deliver hints of exotic fruit and floral citrus notes, whilst The Tale of Earl Grey infuses Earl Grey tea with British gin and hand-selected botanicals to deliver a distinctively smooth and rich taste.

Both Tales are cold-brewed, vegan, free from any artificial colours, and manufactured in the UK. They can be served ice-cold on hot and sunny days but also warm in a classic tea cup during winter.

We launched NOVELTEA on 1st April 2017 at Fenwick Newcastle, where more than 3000 NOVELTEA bottles have been sold in this store alone. Since then, we have acquired 50+ further customer accounts, launched at Harrods’ flagship store in London and John Lewis nationwide.

We started exporting in March 2018 and have confirmed orders from China, Hong Kong, and Germany. We are currently in conversation with the largest North-American distributor for US, Canada & Mexico markets. Further inquiries have come from 50+ countries.

Disclosure: Commercial loan exist

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

NOVELTEA has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.