Back for Fundraising Round II, NOVELTEA, premium Alcoholic tea, is seeking for growth capital. Stockists include John Lewis, Harrods, Fenwick in the UK and the business exports to China, Hong Kong, and Germany. NOVELTEA is named the UK‘s Start-Up of the Year 2017 and listed in Start-Up 100 Index.
NOVELTEA (11%) disrupts the alcoholic beverage industry by introducing a distinctive product portfolio around the concept of tea – the most consumed beverage in the world, after water.
Inspired by tea stories from around the world and named after eccentric tea tales, NOVELTEA comes in two distinct flavours; The Tale of Tangier and The Tale of Earl Grey.
The Tale of Tangier is an infusion of Moroccan green mint tea with Caribbean rum to deliver hints of exotic fruit and floral citrus notes, whilst The Tale of Earl Grey infuses Earl Grey tea with British gin and hand-selected botanicals to deliver a distinctively smooth and rich taste.
Both Tales are cold-brewed, vegan, free from any artificial colours, and manufactured in the UK. They can be served ice-cold on hot and sunny days but also warm in a classic tea cup during winter.
We launched NOVELTEA on 1st April 2017 at Fenwick Newcastle, where more than 3000 NOVELTEA bottles have been sold in this store alone. Since then, we have acquired 50+ further customer accounts, launched at Harrods’ flagship store in London and John Lewis nationwide.
We started exporting in March 2018 and have confirmed orders from China, Hong Kong, and Germany. We are currently in conversation with the largest North-American distributor for US, Canada & Mexico markets. Further inquiries have come from 50+ countries.
Disclosure: Commercial loan exist