The convenience of ordering takeaways makes it harder for people to avoid unhealthy choices and contributes to what Public Health England is calling an ‘increasingly obesogenic environment.” NoshyCircle app intends to disrupt the £8.5b UK takeaway market by offering healthy home-cooked meals.
According to WHO, 63.3% of adults (2016) are overweight in the UK. Yet the UK takeaway market, which is worth £8.5b, makes it convenient to order junk food.
We cater to consumers craving new experiences. With NoshyCircle app, they will be able to order home-cooked authentic traditional meals prepared by passionate cooks in their own neighbourhood. All meals are cooked fresh, with quality ingredients and no preservatives are added. Furthermore, there is complete transparency with every dish available to order, with ingredients and their nutritional value is clearly displayed.
All meals are prepared by cooks registered with their local council, with food hygiene ratings of 3 or above, and all food will arrive via our eco-friendly packaging and delivery solution.
The platform can be scaled up fast as it enables anyone who is passionate about cooking to register themselves as cooks and start their virtual kitchen - of which there are now 20.
We are set to launch in November, first in Harrow, and aim to scale our presence to the rest of London by the end of 2021. Our marketing efforts are aimed at maximising the impact of the platform and expanding the reach from the reach of social media, which already has hundreds of followers. Funds raised would be used to fuel this expansion.