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The convenience of ordering takeaways makes it harder for people to avoid unhealthy choices and contributes to what Public Health England is calling an ‘increasingly obesogenic environment.” NoshyCircle app intends to disrupt the £8.5b UK takeaway market by offering healthy home-cooked meals.

  • Home cooked meals suited for health conscious consumers
  • Registered cooks with hygiene rating of 3 or more
  • Complete transparency with ingredients and nutritional information
  • Ability to order multiple cuisines from multiple kitchens in one order
Information £25,000 of the funds reflected on the progress bar have already been transferred to the Company. These may be spent whilst the campaign is on going.

Idea

According to WHO, 63.3% of adults (2016) are overweight in the UK. Yet the UK takeaway market, which is worth £8.5b, makes it convenient to order junk food.

We cater to consumers craving new experiences. With NoshyCircle app, they will be able to order home-cooked authentic traditional meals prepared by passionate cooks in their own neighbourhood. All meals are cooked fresh, with quality ingredients and no preservatives are added. Furthermore, there is complete transparency with every dish available to order, with ingredients and their nutritional value is clearly displayed.

All meals are prepared by cooks registered with their local council, with food hygiene ratings of 3 or above, and all food will arrive via our eco-friendly packaging and delivery solution.

The platform can be scaled up fast as it enables anyone who is passionate about cooking to register themselves as cooks and start their virtual kitchen - of which there are now 20.

We are set to launch in November, first in Harrow, and aim to scale our presence to the rest of London by the end of 2021. Our marketing efforts are aimed at maximising the impact of the platform and expanding the reach from the reach of social media, which already has hundreds of followers. Funds raised would be used to fuel this expansion.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

NoshyCircle has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.