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Northern Bl°C is a modern, urban ice cream brand creating innovative, great tasting, 100% natural ice creams. Targeting global opportunities with their vegan, kids and protein ranges, NBl°C are seeking investment to increase their supply at home and abroad.
- Artisan producer in 2014 to manufacturing capability of c.15,000L/week
- Split market share - retail, wholesale & leisure, to avoid seasonality
- The UK ice cream market is worth £1.9bn and is growing 5% annually
- More than doubled Q1 2018 turnover compared to Q1 2017
Idea
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201807/northernbloc_003_3598003b604c6cf181903add61ea5338.jpg "At Northern Bloc we create an all natural ice cream made with only the finest responsibly sourced natural ingredients.
Our flavours are unique and we combine flavours that compliment and excite.")
At Northern Bloc we create an all natural ice cream made with only the finest responsibly sourced natural ingredients.
Our flavours are unique and we combine flavours that compliment and excite.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201807/northern_bloc_food7601_lr_1e4406802981636aa56d1f92bc9a0971.jpg "Our ice creams are developed by one of our directors Manolo - Scientist / 4th generation Italian ice cream maker / Ice cream world champion / Gelato University lecturer / A wizard!")
Our ice creams are developed by one of our directors Manolo - Scientist / 4th generation Italian ice cream maker / Ice cream world champion / Gelato University lecturer / A wizard!
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201807/northernbloc-maccaron-3_fd003f30fa7d11787884478b365b30a7.jpg "#Createdwithbloc - Get creative with our ice creams - This was a fun recipe we developed for macaroon ice cream sandwiches, using our Strawberry & Black pepper, and Ginger Caramel ice creams.")
#Createdwithbloc - Get creative with our ice creams - This was a fun recipe we developed for macaroon ice cream sandwiches, using our Strawberry & Black pepper, and Ginger Caramel ice creams.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201807/img_7773_6fba8e566c61b3caed714eb48cf9fd95.jpg "Our brand stands out from the crowd.
Our ice cream is not a bi-product of a diversified farm.
We are experts in ice cream and innovate daily in the pursuit for perfection from our urban environment.")
Our brand stands out from the crowd.
Our ice cream is not a bi-product of a diversified farm.
We are experts in ice cream and innovate daily in the pursuit for perfection from our urban environment.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201807/img_7989_e9d7bc87af4b9c1d4e47db44ef5d36a4.jpg "In Spring 2018 we launched our plant based range. (registered with the Vegan Society) They don't just compete with regular ice cream, but exceed the limits and expectations. NO COMPROMISES MADE.")
In Spring 2018 we launched our plant based range. (registered with the Vegan Society) They don't just compete with regular ice cream, but exceed the limits and expectations. NO COMPROMISES MADE.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201807/raspberrysorrel_2fa4f21dfddfd6d0bd2e983524881a00.jpg "Ice cream is an art and a science.
Our recipes are individually designed, developed and studied to the molecular level.
Did you know... our ice cream scoops straight from the freezer? No more bent spoons!")
Ice cream is an art and a science.
Our recipes are individually designed, developed and studied to the molecular level.
Did you know... our ice cream scoops straight from the freezer? No more bent spoons!
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201807/lb_1d78b7fcb812d79f304d37b32e437dcd.jpg "We have created a specific range for kids - Little Bloc which is made without refined sugar. At less than 100kcal per mini pot, it provides a delicious, viable treat option for kids.")
We have created a specific range for kids - Little Bloc which is made without refined sugar. At less than 100kcal per mini pot, it provides a delicious, viable treat option for kids.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201807/img_7989_a5c7982f0e135374fb1a8561dd2ce3b2.jpg "A few of our core flavours...Chocolate & Sea Salt / Black Treacle / Strawberry & Black Pepper / Hazelnut & Tonka Bean / Ginger Caramel / Grapefruit & Bergamot Sorbet / Raspberry & Sorrel Sorbet")
A few of our core flavours...Chocolate & Sea Salt / Black Treacle / Strawberry & Black Pepper / Hazelnut & Tonka Bean / Ginger Caramel / Grapefruit & Bergamot Sorbet / Raspberry & Sorrel Sorbet
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201807/img_7646_e73c0554a7bcb18af24da47c7eef013f.jpg "#createdwithbloc - By Temple Coffee & Donuts. Oat milk matcha float made with our vegan Strawberry & Yuzu ice cream")
#createdwithbloc - By Temple Coffee & Donuts. Oat milk matcha float made with our vegan Strawberry & Yuzu ice cream
We feel ice cream deserves to be center plate and we design our products with chefs in mind. In the past, ice cream in the UK has been seen as a summer treat or second-rate dessert.
In our opinion, the market is dominated by mediocre and dated ice cream; there's demand for a natural, considered product. The global ice cream market is worth $54.8bn, with the vegan market tipped to be worth $2.45bn in 10 years.
Aiming to lead from the front, we've developed three ice cream ranges that directly meet current consumer demand:
CORE RANGE - indulgent yet pure
VEGAN RANGE - registered with the Vegan Society
KIDS RANGE - made with no refined sugar (under 100kcals per tub)
PROTEIN RANGE - in development
Launched in 2014, our y/e Feb 2018 turnover was ~£0.5m (EBITDA -£418k) with Q12018 turnover doubled YOY from £98k to £203k. Shareholder loans exist.
Our customers include high profile venues, such as Lord's cricket ground, the National Theatre, and premium retailers such as Ocado and Waitrose.
The demand for premium all natural ice cream is high and NBl°C is here to meet it.
We are seeking investment to:
- Grow our sales team (international and home)
- Invest in machinery to increase manufacturing capacity
- Increase storage capacity
- Implement sustainable strategies (e.g. wastewater)
- Invest in innovation & R&D
- Build brand presence through activation
“A great brand to watch” The Telegraph, June 2018.
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