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NOICE aims to disrupt oral care with a natural, zero-waste & subscription model alternative to the 1.5bn tubes ending in landfill yearly. Available online and sold internationally, having delivered 10k+ bottles so far, NOICE is on a mission to clean up the planet and all the teeth in it.

  • Sustainable solution to the 1.5bn tubes ending in landfill yearly
  • £333k raised from seed investors & 660 pre-orders on Kickstarter
  • 10,000+ NOICE toothpaste bottles delivered already
  • Large market & growth openings beyond toothpaste (brushes, mouthwash)

Idea

We all use toothpaste, it’s the most used daily personal care product and yet it’s an industry that lacks transparency & consumer trust.

NOICE offers an all-natural alternative to the 1.5bn toothpaste tubes ending in landfill every year.

Our journey started with the launch of a successful Kickstart campaign in 2019, with a fresh & natural dental gel sold as a subscription with refills, which achieved over 660+ pre-orders in less than 2 months.

NOICE is now sold internationally (to 10 further locations), with 10k+ NOICE toothpaste bottles delivered so far. We focus on UK & US markets, building a D2C offer, complemented by curated distribution partners such as LOOP .

We reject industry standards & are instead building a circular model of oral care.

We’re a champion for transparency with all-natural formula and no compromise on efficacy.

The natural product market is worth £221M in the UK (2020), estimated to rise to £339m (2025). Our products are accessible by design: delivered at home, affordable glass bottles, catering to the 64% of consumers looking for products with recyclable packaging.

Funds raised will aid our expansion as we strive to become a key player in the sustainable oral care industry and invest in expanding our range of all-natural & zero-waste oral care essentials.

Join us to create a world where having a positive impact is as easy as brushing our teeth!

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NOICE has submitted their plans to raise money, details of their structure and trade etc. to HMRC and is awaiting advice on whether the share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax reliefs.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.