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112%
Raised
£561,600
Investors
405
Target
£500,000
Equity
15.21%
Pre-money valuation
£3,131,444

Launched in 2015, Hope is a British fashion brand targeting women over 40. With fast-growing web sales, the company is backed by the former CEO of M&S Stuart Rose, and its team hails from Next, ASDA, Sainsbury's, Per Una and GAP. Hope is currently in discussions with a major US department store.

  • Digital sales +371% vs last year for Jan & Feb ‘17
  • Web traffic +350% vs last year with 20% international search
  • £232,872 revenue delivered in 2016
  • Founder Nayna was key member in launch of George & Per Una brands
Information We are delighted by the response to the Hope crowd funding round and based on investor demand and feedback have decided to keep OPEN the current investment round and agreed to overfund the initial target. Hope has raised £350,000 from lead investors prior to launching on Crowdcube, which makes up 70% of its funding target and has been reflected on the campaign.

Idea

Hope is a British fashion brand which embraces women of all shapes, sizes, and ages - in particular women over 40 who are wanting clothes to make them look great, feel fabulous and just as importantly, be comfortable.

Founded by Nayna McIntosh who has over 30 years' experience with some of the biggest and best known brands in UK retail including launching the George and Per Una concepts.

Following her own intuition and experience as a shopper and industry expert together with 3rd party research, Nayna understood that the older woman is an increasingly important yet often neglected part of the market.

Nayna and her team have 200 years' combined experience, an average age of 52 and five out of six of them are women. This a team that knows this woman because they are this woman.

Since launch, sales have gone from strength to strength, the database is over 16,000 and growing and website traffic in the last three months is +350% on last year. There has been strong unprompted international interest with 20% of organic web traffic coming from overseas.

Product returns are half the industry norm which is an endorsement of Hope's approach to sizing.

Funding to date has been provided by Nayna and private investors including Stuart Rose, former Chairman and CEO of M&S as well as other retail veterans.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

Crowdcube is authorised and regulated by the Financial Conduct Authority (FCA) and the Comisión Nacional del Mercado de Valores (CNMV). This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Hope has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.