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Successfully funded
Capital at risk
overfunded
Hope
112%
Raised
£561,600
Investors
405
Target
£500,000
Equity
15.21%
Pre-money valuation
£3,131,444

Launched in 2015, Hope is a British fashion brand targeting women over 40. With fast-growing web sales, the company is backed by the former CEO of M&S Stuart Rose, and its team hails from Next, ASDA, Sainsbury's, Per Una and GAP. Hope is currently in discussions with a major US department store.

  • Digital sales +371% vs last year for Jan & Feb ‘17
  • Web traffic +350% vs last year with 20% international search
  • £232,872 revenue delivered in 2016
  • Founder Nayna was key member in launch of George & Per Una brands
Information We are delighted by the response to the Hope crowd funding round and based on investor demand and feedback have decided to keep OPEN the current investment round and agreed to overfund the initial target. Hope has raised £350,000 from lead investors prior to launching on Crowdcube, which makes up 70% of its funding target and has been reflected on the campaign.

Idea

Hope is a British fashion brand which embraces women of all shapes, sizes, and ages - in particular women over 40 who are wanting clothes to make them look great, feel fabulous and just as importantly, be comfortable.

Founded by Nayna McIntosh who has over 30 years' experience with some of the biggest and best known brands in UK retail including launching the George and Per Una concepts.

Following her own intuition and experience as a shopper and industry expert together with 3rd party research, Nayna understood that the older woman is an increasingly important yet often neglected part of the market.

Nayna and her team have 200 years' combined experience, an average age of 52 and five out of six of them are women. This a team that knows this woman because they are this woman.

Since launch, sales have gone from strength to strength, the database is over 16,000 and growing and website traffic in the last three months is +350% on last year. There has been strong unprompted international interest with 20% of organic web traffic coming from overseas.

Product returns are half the industry norm which is an endorsement of Hope's approach to sizing.

Funding to date has been provided by Nayna and private investors including Stuart Rose, former Chairman and CEO of M&S as well as other retail veterans.

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This investment opportunity is not an offer to the public and is only available to registered members of Crowdcube.com who have qualified and categorised themselves as able to invest.  The investment opportunity is not directed at persons located in the United States, Canada or Japan. Any person resident outside the United Kingdom who wishes to view these materials must first satisfy themselves that they are not subject to any local requirements that prohibit or restrict access.
In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan.  There will be no public offering of the Securities in the United States.
 
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If you are not permitted to view materials on this webpage or are in any doubt as to whether you are permitted to view these materials, please exit this webpage.  Crowdcube’s or the Issuer’s press announcements and this information page do not constitute an offer to sell securities of the Company.  Further, it does not constitute a recommendation by the Company, Crowdcube or any other party to sell or buy securities in the Company.
 
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