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Njori is creating an innovative, multi-purpose smart cooker that can be stored on a bookshelf alongside your cookbooks. With a rapidly growing market set to reach £25.3Bn by 2025 and early interest from major players in retail, we are raising capital to bring the product to market.

  • UK patents and design registration filed.
  • A global market worth an estimated £11.6Bn.
  • Team experienced in design, development and manufacture of products.
  • £150k raised to date.

Idea

Over half of UK consumers like experimenting with new cooking trends. To experiment with new techniques, you can need multiple pieces of expensive equipment, taking up valuable kitchen space. These often aren't very intuitive or accurate, leading to inconsistent results.

We're creating an accurate, multi-functional cooker that can be stored on a bookshelf alongside your cookbooks. It uses integrated sensors & accessories to accurately monitor & regulate the cooking process, taking the guesswork out of cooking perfection.

Globally, the smart kitchen market is worth around £11.6Bn and is estimated to grow to £25.3Bn by 2025. Additionally, the global portable induction cooker market is set to be worth £4.5Bn by 2022. Due to it's versatility, our product aims to fit into several of these market segments making a range of cooking methods accessible to foodies worldwide.

This will be our first product, enabling us to establish a brand in the smart kitchen market from which we aim to launch additional products. We've built prototypes to test the product functionality & look and feel of the final product. We have filed UK patents & are building our supply chain in China. We think that our product is unique in a space that has lacked innovation. This has already led to interest from retailers & industry experts.

Our next steps are to finish development and bring the product to market.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Njori has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.