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242%
Raised
£242,780
Investors
392
Target
£100,000
Equity
10.15%
Pre-money valuation
£2,150,000

Nimble is a range of award-winning child-friendly household cleaning products powered by plants. Sold in Boots, Ocado and launching in 375 Sainsbury’s stores in December 2019, it has a granted patent in the UK and EU for its Milk Buster technology and won the BBC’s 'The Customer is Always Right' award.

  • 78% of new parents are millennials who want to clean responsibly
  • Distributed in UK, Taiwan, Philippines, Czech Republic & Middle East
  • Launching in 375 Sainsbury’s stores in Dec 2019
  • Sold over 80,000 units since launch in 2016

Idea

As a chemist with 10 years of experience in Unilever R&D, our founder used his own savings to create Nimble Milk Buster, an innovative baby bottle cleaner that effectively removes milk residues by detaching milk fat and proteins from plastic. His niece’s milk bottles were getting cloudy, smelly and regular washing-up liquids were leaving strong chemical smells and not even really working. Which is how Nimble began.

Since then, we’ve created more plant-based cleaning solutions that are effective, safe to use around kids and have sold 80,000+ units in the UK and overseas since 2016.

The global household cleaning market is worth $100B. There’s a growing trend of ‘baby cleaning products’ in the US & Asia, now worth $5B and growing at 6.2%. This is driven by parents nowadays looking for modern and responsible brands in every product category.

Nimble products are sold in 86 Boots stores, Boots.com, Ocado and 375 Sainsbury’s stores (from Dec 2019). Plus distribution partners in overseas markets.

Nimble has won the BBC’s The Customer is Always Right, come 2nd in NatWest’s Power Up Index for Startups; featured in Our Royal Baby book, celebrating the birth of Prince Archie.

The funds will be used to execute initial launch marketing activities for Sainsbury’s and support growth in Boots.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Nimble has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.