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102%

Launched in 2018 and designed for home workouts, niix see themselves as the only fitness app plugging the gap in the market for women approaching 40 and beyond. In just 2 years they've established a 4*+ rated app with more than 1800 paid subscriptions and an online following of tens of thousands.

  • Social media following of 12000+ across Instagram and Facebook
  • 12000 app downloads, 4,800+ registered users 1,800+ subscriptions
  • Paid users across 25 countries including the US, Canada and Australia
  • Each subscription sale generates an average of 3.3 times ROI

Idea

All women go through significant change, physically and emotionally, as life stages change and their bodies age. To remain happy and healthy requires physical strength and energy. But many struggle to find the time to stay fit as they juggle work, child or ageing-parent care, home admin etc. The niix app meets these needs providing short, achievable, home workouts, all of which are designed for women approaching 40 and beyond. As one customer says: "niix has really changed the way that I not only exercise, but also the way I think about it. The ease of being able to fit in 10 or 20 minutes in my own home is brilliant".

The global fitness app market is growing fast, set to be worth $2bn by 2023. Most fitness apps are focused on weight loss and body aesthetics for millennial markets. We see a huge opportunity to support women beyond this, who have simply outgrown an approach that is obsessed with the perfect body.

Set up by Nicki Philips, a 40+ mum, in less than 2 years niix has achieved:

- 12,000+ downloads globally

- Proven growth metrics: average cost of acquisition of £3.80 per subscription, yielding an average of £12.60 net sales = >3x return.

Funds raised will help scale up proven marketing channels to significantly grow community and subscriber bases, ultimately turning niix into the no.1 digital fitness brand for women approaching 40+.

Revenue of £15k and -(£42k) EBITDA in '19.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

niix has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.