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Launched in 2018 and designed for home workouts, niix see themselves as the only fitness app plugging the gap in the market for women approaching 40 and beyond. In just 2 years they've established a 4*+ rated app with more than 1800 paid subscriptions and an online following of tens of thousands.
- Social media following of 12000+ across Instagram and Facebook
- 12000 app downloads, 4,800+ registered users 1,800+ subscriptions
- Paid users across 25 countries including the US, Canada and Australia
- Each subscription sale generates an average of 3.3 times ROI
Idea
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202004/screenshot_2020-03-11_at_22.17.24_1bc9c3ca6a4ac2c0f0e18d7c62a324ad.jpg "niix was developed by Pilates instructor and 40+ mum, Nicki Philips, and is based on her experience training post-natal and maturing women to get fit and stay strong")
niix was developed by Pilates instructor and 40+ mum, Nicki Philips, and is based on her experience training post-natal and maturing women to get fit and stay strong
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202004/screenshot_2020-03-11_at_22.19.52_8f20db50a1f897a02f9c5cc9ded04cd8.jpg "Key to the niix approach is Nicki’s belief that no matter how old you are, if you exercise with the right technique, you can be fitter and stronger than you have ever felt before")
Key to the niix approach is Nicki’s belief that no matter how old you are, if you exercise with the right technique, you can be fitter and stronger than you have ever felt before
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202004/share-your-progress-2_e1ae6152db67a409ad6eb45ac88ea093.jpg "The niix.fit app can be downloaded from the AppStore, GooglePlay or purchased directly from the niix.fit website. All workouts can be done anytime, anyplace and no equipment is needed")
The niix.fit app can be downloaded from the AppStore, GooglePlay or purchased directly from the niix.fit website. All workouts can be done anytime, anyplace and no equipment is needed
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202004/learn-the-moves-1_9bf60ab495e00ae01045fa63034d09e7.jpg "The niix approach has been designed specifically for women approaching 40 and beyond. Users can choose the type and length of workout depending on how much time they have")
The niix approach has been designed specifically for women approaching 40 and beyond. Users can choose the type and length of workout depending on how much time they have
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202004/artboard_8._square_b260c55f596d3e909bea9017a3ec3969.jpg "Alternatively they can follow a set programme with exercises and classes designed and taught by Nicki that focus on the major fitness challenges faced by post-natal and maturing women")
Alternatively they can follow a set programme with exercises and classes designed and taught by Nicki that focus on the major fitness challenges faced by post-natal and maturing women
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202004/artboard_5_square_32f054ff2addd466f59acc3fad73464a.jpg "niix let’s you track your progress, keeps you motivated and also gives you access to a community of thousands of like-minded women")
niix let’s you track your progress, keeps you motivated and also gives you access to a community of thousands of like-minded women
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202004/kate_broughton_testimonial_cf0b1ba750cecb3a59d4446a7bde031c.jpg "Customer testimonial")
Customer testimonial
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202004/anita_reynolds_testimonial_ad88523db8d73413ac07725bd7cb29da.jpg "Customer testimonial")
Customer testimonial
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202004/lisa_testimonial_ccb0925b06d50f2ef9aa238c8eef9b63.jpg "Customer testimonial")
Customer testimonial
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202004/liz_yung_testimonial_b2eb253739bb2978721607041edcc6e5.jpg "Customer testimonial")
Customer testimonial
All women go through significant change, physically and emotionally, as life stages change and their bodies age. To remain happy and healthy requires physical strength and energy. But many struggle to find the time to stay fit as they juggle work, child or ageing-parent care, home admin etc. The niix app meets these needs providing short, achievable, home workouts, all of which are designed for women approaching 40 and beyond. As one customer says: "niix has really changed the way that I not only exercise, but also the way I think about it. The ease of being able to fit in 10 or 20 minutes in my own home is brilliant".
The global fitness app market is growing fast, set to be worth $2bn by 2023. Most fitness apps are focused on weight loss and body aesthetics for millennial markets. We see a huge opportunity to support women beyond this, who have simply outgrown an approach that is obsessed with the perfect body.
Set up by Nicki Philips, a 40+ mum, in less than 2 years niix has achieved:
- 12,000+ downloads globally
- Proven growth metrics: average cost of acquisition of £3.80 per subscription, yielding an average of £12.60 net sales = >3x return.
Funds raised will help scale up proven marketing channels to significantly grow community and subscriber bases, ultimately turning niix into the no.1 digital fitness brand for women approaching 40+.
Revenue of £15k and -(£42k) EBITDA in '19.
