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NGX is the world’s first Genetically Personalised Nutrition shake, bringing personalised nutrition to active everyday athletes. The company's innovative product, which it intends to file a patent for, is set to disrupt the health, fitness and wellness supplements market.
- Global dietary supplements industry valued at $278 billion by 2024
- Meal replacement market growing est 7.1% per annum
- First-mover advantage: World’s First Genetically Personalised Shake
- Ongoing discussions to partner in U.S and U.A.E to expand
Idea
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201909/e3f2649ce07239651706d7c916370745.jpg "NGX product family")
NGX product family
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201909/db72a6ba661416f61eeb7b753a1c102c.jpg "NGX on tour")
NGX on tour
NGX has created the world’s first genetically personalised nutrition shake. In a world in which 2/3 of the population have food allergies or sensitivities, and as the demand for personalisation grows – NGX presents a convenient solution for those leading a busy, active lifestyle looking to optimise their nutrition.
Our nutritionist approved formula is less than the average lean meal @£1.66, vegan-friendly, naturally sourced, allergen-free, environmentally responsible and capitalises on global, macro trends within the millennial and Z generations.
The current global dietary supplements market size globally is $132bn rising to $278 by 2024. The global sports segment is $50bn rising to $80bn by 2024.
To date, NGX has spent 18 months developing our personalised formula, creating our supplier and distribution network to scale, offline sales team through PT network, branding, building an experienced management team alongside an advisory board.
We've had a tester panel that has consumed over 10,000 meals and provided us with positive feedback, offering valuable insights in developing and expanding our product ranges and business model.
As we grow, we aim to develop a range of products from personalised protein bars, meal plans through to integrated wearable tech to enhance our position as the go-to personalised nutrition brand.
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