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NGX is the world’s first genetically personalised meal-shake, created by nutritionists & scientists; backed by pro athletes & sports organisations. Operating in a growing $87bn fitness market, NGX has sold 30k meals and are now well-positioned to disrupt the nutrition market.

  • Targeting fast-growing fitness industry ($87bn / 8.7% CAGR)
  • Meal replacement market is growing ($16bn / 6.9% CAGR)
  • DNA testing market estimated to grow 500% by 2022
  • Closing partnership deals that could provide access to >5m consumers

Idea

Everyone is genetically unique and has unique nutrition requirements. Recommended food guidelines are based on population averages that are generic and not suitable for achieving optimum physical and mental fitness and health. Without knowing true nutrition targets, individuals cannot hit them. We also know that even if people take a DNA test to understand these targets, there is currently no convenient way to realistically live by them.

We created NGX, a nutrition shake, which we are in the process of filing a patent for, that is personalised to unique customer needs, revealed by a convenient DNA Nutrition Test.

Since launching in 2020, we have sold 30,000 NGX meals , collected data on over 5,000 genetic variations, and created proprietary gene-nutrition matching algorithms. Alongside being a finalist in the 2019 British Business Awards (Health & Wellness), we've had media coverage in Glamour, Men's/Women's Health & more.

Our mission is to become the leading provider of personalised nutrition in fitness, sport & wellness across UK, US and EU markets. We are closing strategic partnerships with Axa Health Insurance, Team GB, Everyone Active, SPARTAN, F45 and more, which could provide access to over 5 million target consumers.

We are raising to support customer acquisition activities, product supply, team expansion & brand partnerships deals.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

NGX has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.