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115%
Raised
£115,710
Investors
181
Target
£100,000
Equity
9.93%
Pre-money valuation
£1,050,000

Natural Nutrients is an all-natural sports nutrition, health food and supplement company in the UK. We're passionate about making the highest quality, natural nutrition products. They are raising investment to maximise growth opportunities with national and international retailers.

  • Confirmed listings with Musclefood & 3 Major Wholesalers
  • Your Fitness Magazine's "Best Protein Powder" Nominee
  • Dragon's Den success 2017
  • Planned launch with Holland & Barrett in 2018

Idea

The UK supplement industry is worth over £400m, growing steadily year on year. With increased focus on consumer health and wellbeing, over 30m of us are now using at least one supplement every day. As a result, there’s a growing demand for companies offering cleaner, more natural and transparent nutrition products – this is where we fit in.

Created by Personal Trainer’s and Nutritionists, we want to make Natural Nutrients a supplement brand that customers can trust. We make cleaner, simpler and more effective products that contain no artificial fillers, bulkers or flavourings - unlike our competitors. We also guarantee quality and consistency across our entire range.

In the last 18 months we've been full time, we have achieved almost £200k turnover, established listings with Musclefinesse, Musclefood, 3 major wholesalers and are planning to launch in 270 Holland and Barrett stores. Your investment will help us grow sales and distribution through retail, independent health trade and sports nutrition sectors.

Retail experts Product Chain - responsible for successful retail launches of 9bar, Good Hemp and Cauli Rice – have been brought in to secure further major retail contracts. After an aggressive 3 year period of growth - management are looking to exit with a trade sale in year 4 - most likely liquidity event (subject to performance in accordance with the plan).

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Natural Nutrients has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.