133%
Raised
£1,000,490
Investors
376
Target
£750,000
Equity
13.67%
Pre-money valuation
£6,315,791

MyShowcase help women buy and discover multi-brand beauty products online and via their 1500+ stylists. With an average order of £60, they have achieved over £2m in revenue from over 37,000 customers so far, with a forecast to double this to £4m in the next year.

  • Experienced team with proven track record of business exits
  • Over £2.75m equity raised to date, investors include 24Haymarket
  • Named one of The Sunday Times’ Top 15 fastest growing startups in 2015
  • #2 best online beauty retailer by The Independent, 2014
Information MyShowcase already has investor support and this Crowdcube round is supported by £560,000 from 21 investors, including Directors. The pitch has been extended due to ongoing discussions with investors and will close on Friday 20th January at midnight.

Idea

MyShowcase is a multi-brand, multi-channel personal beauty advisory service.

The average British woman spends £100k on beauty in her lifetime - we calculate that's approximately £125 per month - yet many women lack confidence in what they are buying to get results that match their needs.

At the same time, there’s a global trend in women wanting to work more flexibly, building their own inspiring and rewarding businesses.

MyShowcase offers a curated range of innovative and appealing independent UK beauty brands.[4] Stylists give advice and sell to customers via home showcases, 1-2-1 or via social media. MyShowcase takes care of brand management, payment and order processing, and helps Stylists with training and managing their customers. Stylists can earn more by inviting others to join their Stylist team.

In the past 2 years, we've grown from 150 to 1,500+ Stylists. Our Stylists have held 10,000+ showcases and placed 75,000+ orders to 37,000+ customers.

Some of our awards and accolades include:

- Named one of The Sunday Times’ Top 15 fastest growing startups in 2015

- Winner of the 2016 DSA Excellence “Best Company” Award

- Shortlisted for Retail Week's 2016 Ecommerce Team of the Year Award

- #2 best online beauty retailer by The Independent, 2014.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

Crowdcube is authorised and regulated by the Financial Conduct Authority (FCA) and the Comisión Nacional del Mercado de Valores (CNMV). This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

MyShowcase has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.