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My VIP Card has created a loyalty scheme designed to help people to save money when they shop local. They have over 2,000 business listings on their website. They’re raising funds to for customer acquisition and to fuel growth.

  • Multi Award Winning
  • Designed to support small businesses nationally
  • 2,000+ business listings
  • Market: 86% of UK Shoppers have joined a loyalty program in the past

Idea

My VIP Card was founded in 2017 by Maddy Alexander-Grout after she suffered from post natal psychosis with the birth of her first child. Maddy found the more she got out of the house the better her mental state, and she came up with a solution aimed at generating more customers for businesses and help more people to connect with their community.

My VIP Card offers thousands of discounts, cashback and gift-cards, encouraging people to support small businesses and the high street, nationally.

Helping consumers with a one-stop-shop to find discounts and save money on the every day.

The service is also available as an employee and member benefit for employers to offer their employees aiming to improve their financial mental health whilst supporting the community around them.

In the last 4 years, My VIP Card has won multiple awards including Entrepreneurial Spirit for the South East at the Great British Entrepreneur Awards, High Business Growth at the Successful Women Awards, Theo Paphitis SBS and Small Business Saturdays #smallbiz100. We have been featured in national publications such as The Sun, The Telegraph, The Daily Record ,and in local press and on BBC Radio Solent.

My VIP Card's mission is to get people to shop local wherever they are in the UK using the My VIP Card App. Funds raised will go towards customer acquisition and growth.

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

Read more

Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

My VIP Card has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.