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My Friend Charlie is an innovative offline solution for the modern online dating industry. The idea is simple: sign up, attend a unique event, and start meeting new people, differently. With over 50 successful events and 700+ satisfied guests, MFC is raising money to expand across the UK in 2019.
- Offline dating designed for the online generation
- Over 2000 users since launch
- Two revenue streams including a recurring revenue model
- Plans to expand into four additional UK cities in 2019/20
Idea
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201903/1807_myfriendcharlie-185_1_aa3253109a1eaea46331ab1b3410376c.jpg "Guests enjoying a drink at our 1st Birthday event - Dinner in the Sky.")
Guests enjoying a drink at our 1st Birthday event - Dinner in the Sky.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201903/drink_9_f96d9ba7a3c62b006061379c73ea58bb.jpg "Charlie chatting to a guest at a wine tasting event.")
Charlie chatting to a guest at a wine tasting event.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201903/drink_7_6534c8b194b88b08428342f8c8f648ba.jpg "Guests at a wine quiz night in Laithwaites.")
Guests at a wine quiz night in Laithwaites.
The dating industry has exploded in the past decade, and this year in the UK alone it is predicted to be worth £225m.
There’s no shortage of apps on offer for busy, on-the-go singles. However, with the rise of 'swipe fatigue' and the initial excitement of dating apps waning, people are looking for a more genuine way to make connections. My Friend Charlie have identified a gap in the market for singles wanting to meet people in real life.
Our solution is simple: carefully-curated events, at unique venues, for great people.
In the past 18 months, the business has gained significant traction - we have an engaged database of over 2000 users and have held over 50 events in London alone, which have attracted 700+ attendees. The MFC model has proven that demand exists for offline events for an online generation.
With investment, My Friend Charlie aim to expand their presence into four additional UK cities, grow their partner network, and raise the brand’s profile through marketing activities. We are developing a custom events management system to enable multiple revenue streams, which will include a recurring revenue model from premium subscriptions. Development is also underway on a user-facing native app for both iOS and Android. Being a tech-enabled business will support the brand to grow quickly and efficiently from a strong foundation.
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