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The award-winning technology platform, My Beauty Squad, has a team of 120 mobile beauticians in 4 cities which have completed over 5800 services since launching its apps. They're raising funds to scale up its operations across major cities and launch a series of its own branded beauty products.

  • 10,000 followers across social media, podcast and beauty blogs
  • Won multiple awards, including 'Best Mobile Beauty Specialists' 2019
  • Beauty industry worth £14.2 billion annually in the UK
  • Raised £150k seed funding 

Idea

My Beauty Squad aims to be the number one beauty platform for women to book mobile-beauticians, get advice on beauty products, watch tutorials and be part of a beauty community.

Currently, we're seeing only three types of beauty apps in the market: 1) Booking software for mobile beauticians 2) promotional apps for big brands and 3) blogger apps with product information and education tutorial.

We've designed My Beauty Squad to combine all of that in one to give customers the best beauty experience. In a post-covid environment the team believes that there is a greater need for mobile beauticians.

Milestones

-Raised £150k seed funding

-Apps available on both Google and Apple stores

-Over 2000+ downloads since soft launch (Oct 19). Over 5800 services booked

-Amassed over 10k followers through social media, podcast and beauty blog

-Developing own branded beauty products

-Awards including Best Mobile Beauty Specialists 2019 (SME News)

-Recruited over 120 freelance beauty stylists in 4 cities

Post funding

We plan to use the funding to improve the technology, marketing and expand operations in London and other major cities.

We are also aiming to launch a series of own branded beauty products to compliment service model including lash collection (Oct 20) and beauty tools set (Feb 21)

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

My Beauty Squad has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.