This site uses cookies. By using this site you agree to receiving cookies. View Policy.

142%
Raised
£926,180
Investors
618
Target
£650,000
Equity
20.93%
Pre-money valuation
£3,500,000

Described by Google and the Guardian as one of the UK’s top startups, and by Vogue as “Tinder for mums”, Mush introduces mums to other mums nearby with kids the same age. With our active community growing fast, big brands like Johnson & Johnson are already paying to be on the platform.

  • Launched in the Spring and already 30,000 mums in the community
  • First brand partnership with Johnson & Johnson
  • Featured by Apple as a ‘new app we love’ & since selected as 'hot' app
  • Heralded as revolutionary by reviewers, from midwives to Mail Online

Idea

Mush is a new platform answering a universal need. Being a mum is many brilliant things but it can be extremely lonely: mush exists to connect mums locally. 80% of mums experience feelings of isolation and 50% say they find it hard to meet mum friends nearby.

Our mission is very simple, that ‘no mum does it alone’. We want to make being a mum more brilliant by providing a local community for mums to have fun, swap advice, share events and solve many of the challenges having kids throws at you!

Mush is a social business with huge commercial opportunity. Advertisers are looking for new effective ways to engage with this very valuable demographic and yet there has been little innovation in this space. We can provide a premium, uncluttered and focused environment where brands can be highly targeted in their messaging.

Mush launched in May and we've had a superb start. We've been picked out by Facebook, Google and Apple for our impressive launch and have already secured our first brand partnership with Johnson & Johnson. We've had coverage in mum mags and national press focusing on our unique offering. Best of all we've had great responses from mums saying we've helped make their lives a lot more fun.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

To see the rest of the Mush pitch, join now. It's free, quick and easy.

Due to financial regulations, you need to join our community to view the full investment opportunity.

Join

Already registered?
Log in

Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Mush has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.