MunchFit has served over 450k goal-based meals to help people reach optimal fitness and nutrition, with its products sold via retailers, cafés, and e-commerce. Offering a premium prepared-food option to the UK market, MunchFit is ready to grow with new business lines and support from noted investors like Spencer Matthews.
From the humble hustle of a Personal Trainer, our founder Angus launched MunchFit in 2013 to provide a convenient service to fitness enthusiasts - producing nutritious, goal-based meals to support any training goal.
In 2016 we launched a string of partnerships, making our products available on Planet Organic and Ocado, as well as our fitness cafés at Equinox. Bolstered by a licensing deal with Men’s Health to create our Fuel brand, our growth continued in 2019 with annual revenue of £1.6M (£-0.2M EBITDA), over 6 times the revenue we had achieved in 2015.
In June 2020, amid the COVID-19 pandemic, which closed our cafés and outlets, we recorded revenue of £1.2M (£-0.8M EBITDA). We responded quickly to market changes, launching MunchFit Meal Plans. Offering nationwide delivery, our meal plans now boast a weekly av. run rate of £15k (P&L +£11k), nearly double the £7.6k run rate (P&L +£5k) we enjoyed 6 months ago. The average historical spend per customer account is £436.
As we continue to grow, we want to invite you to become part of our story by becoming a MunchFit Fitvestor. With your support, we plan to:
Grow - grow our meal plans to support thousands of new customers through strategic partnerships.
Innovate - invest in product development and key hires for product and marketing.
Expand - launch five new café sites and target major supermarkets with our Fuel range as a retail product.