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MunchFit has served over 450k goal-based meals to help people reach optimal fitness and nutrition, with its products sold via retailers, cafés, and e-commerce. Offering a premium prepared-food option to the UK market, MunchFit is ready to grow with new business lines and support from noted investors like Spencer Matthews.

  • Meals assessed by M.Ellison, nutritionist for Anthony Joshua & Man Utd
  • Partnerships with Equinox, Men's Health, Ocado, Virgin Active and more
  • Meal plans launched last June, now averaging a £15k weekly run rate
  • Over 450,000 meals produced to date
Information £650,000 of the funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has already received these funds and shares have been issued but the Company is not expecting to spend these funds whilst the campaign is live. Completion of the Crowdcube raise will occur on the same material terms and share price

Idea

From the humble hustle of a Personal Trainer, our founder Angus launched MunchFit in 2013 to provide a convenient service to fitness enthusiasts - producing nutritious, goal-based meals to support any training goal.

In 2016 we launched a string of partnerships, making our products available on Planet Organic and Ocado, as well as our fitness cafés at Equinox. Bolstered by a licensing deal with Men’s Health to create our Fuel brand, our growth continued in 2019 with annual revenue of £1.6M (£-0.2M EBITDA), over 6 times the revenue we had achieved in 2015.

In June 2020, amid the COVID-19 pandemic, which closed our cafés and outlets, we recorded revenue of £1.2M (£-0.8M EBITDA). We responded quickly to market changes, launching MunchFit Meal Plans. Offering nationwide delivery, our meal plans now boast a weekly av. run rate of £15k (P&L +£11k), nearly double the £7.6k run rate (P&L +£5k) we enjoyed 6 months ago. The average historical spend per customer account is £436.

As we continue to grow, we want to invite you to become part of our story by becoming a MunchFit Fitvestor. With your support, we plan to:

Grow - grow our meal plans to support thousands of new customers through strategic partnerships.

Innovate - invest in product development and key hires for product and marketing.

Expand - launch five new café sites and target major supermarkets with our Fuel range as a retail product.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

MunchFit has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.