550%

Mous creates tech accessories designed to solve problems, aiming to enable extreme experiences and elevate the use of tech. An award-winning D2C brand, Mous has had 1m+ customers and £24m+ annual sales (-£1.3m EBITDA) in FY to March 2021. This raise aims to accelerate their growth, driving them to become a household name in a £100bn global market.

  • £24m+ annual sales in FY21 with a 70%+ gross margin
  • Backed by Piper PE, Channel 4 Ventures and endorsed in an article by Richard Branson
  • Extreme stunt marketing with a global audience and +2.9bn impressions in social media
  • 1m+ customers in over 150 countries and 4.9/5 Google rating
Information £419,934 of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company expects to receive these funds once the campaign has gone live, and subsequently, shares will be issued prior to the completion of the round. Completion of the Crowdcube raise will occur on the same material terms and share price

Idea

Our crowdfunding video, highlighting who we are, what we do and where we're going
Our cases are ultra-protective because they’re built with rigid materials like aramid fibre, preventing damaging twists when dropped. We develop our own innovative, energy-absorbing, high-impact materials.
Our cases are ultra-protective because they’re built with rigid materials like aramid fibre, preventing damaging twists when dropped. We develop our own innovative, energy-absorbing, high-impact materials.
When Apple launched MagSafe in 2020, we quickly responded with an expansive ecosystem of compatible accessories thanks to our years of working with modular magnetic add-ons like wallets and wireless chargers.
When Apple launched MagSafe in 2020, we quickly responded with an expansive ecosystem of compatible accessories thanks to our years of working with modular magnetic add-ons like wallets and wireless chargers.
We’re launching our patent-pending mechanical mounting technology, IntraLock, in early 2022. IntraLock locks your phone into a range of mechanical accessories, alongside flawless MagSafe compatibility.
We’re launching our patent-pending mechanical mounting technology, IntraLock, in early 2022. IntraLock locks your phone into a range of mechanical accessories, alongside flawless MagSafe compatibility.
All of our products are built with a carefully considered aesthetic - they don’t just perform, they look good doing it. Our approach to detail directed design results in a classic, understated appearance.
All of our products are built with a carefully considered aesthetic - they don’t just perform, they look good doing it. Our approach to detail directed design results in a classic, understated appearance.
Our in-house creative production team has developed an instantly recognisable, iconic Mous style, resulting in reams of video content that shows our customers exactly how our products perform.
Our in-house creative production team has developed an instantly recognisable, iconic Mous style, resulting in reams of video content that shows our customers exactly how our products perform.
For our Mous Partners program, we've teamed up with Greg Minnaar, Danny MacAskill and others. Field-leaders and world-champions, they’re building awareness and developing an iron clad use-case for our products.
For our Mous Partners program, we've teamed up with Greg Minnaar, Danny MacAskill and others. Field-leaders and world-champions, they’re building awareness and developing an iron clad use-case for our products.

Mous’s vision is to become an iconic tech accessory brand known for creating ambitious, purpose-driven products and demonstrating value with world-class content and unique storytelling.

As a D2C brand with an inhouse team of expert product engineers and designers, we’re constantly evolving in a rapidly changing market. We create high-performance tech accessories with an elevated aesthetic. We’ve brought our product approach to a range of consumer tech, including phones, iPads, MacBooks and wireless chargers.

We believe in show, not tell, so our in-house creative team produces extreme content to prove just what our products can do. When we tell you that our cases are seriously protective, we’ll drop them out of a helicopter to prove it. Our viral marketing has gained us 162m views on YouTube, more than 3m views on TikTok and 231k Instagram followers.

Despite the challenges of COVID, we’ve continued to grow year-on-year and launch new product ranges in new categories, as well as gain over 20m website visits in 12 months.

This raise will allow us to accelerate our growth through new strategies for customer acquisition, operational optimisations and boosted sustainability initiatives. It’ll also support our expansion into the $15bn market for backpacks in 2022.

This raise is your chance to become a Mous Maker and help shape the future of Mous. Together we’re unstoppable.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Mous has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.