This site uses cookies. By using this site you agree to receiving cookies. View Policy.

104%

Moody's mission is to transform healthcare for women. They’ve built AI that learns moods and cycles to connect users with personalised daily wellness solutions. They’re launching daily wellness subscriptions and entering the £40BN Femtech market. Invest in the future of women's health!

  • Bespoke machine learning technology, built for women by women
  • Existing engaged community with over 136k downloads
  • Use of the Moody Month app has increased 86% during the pandemic
  • The digital Femtech health market is expected to reach £40bn by 2025

Idea

Moody is health tracking designed for life-hacking. Rather than helping achieve/avoid pregnancy, we help women understand their daily and weekly hormone patterns to optimise mental and physical health. Moody connects users with customised health, food and fitness advice based on their moods, symptoms and cycles.

Women control >80% of household health spend and are 80% more likely than men to use a digital health app. Moody aims to harness these trends and capitalise on the global remote health care market, expected to grow annually by 33% CAGR, and Femtech digital wellness, forecasted to hit £40bn by 2025.

Our mission is to put the latest science-based information in the hands of all women. We aim to unleash the power of big data in healthcare by building our AI capability to assist in female healthcare diagnosis and research.

Moody's message is resonating. The Moody Month app was featured in Vogue, Grazia and The Guardian, and has had >136k downloads since v1 release in 2019. Our users have logged 5M moods and symptoms, the power of which we can now unlock by providing personalised suggestions. We are now launching paid subscriptions, with bespoke in-app wellness programs and health-boosting products, tailored to each user.

With this raise, we want to scale our business globally and reach 1M subscribers within 4 years, becoming a sustainable force for good in women's health.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

To see the rest of the Moody Month pitch, join now. It's free, quick and easy.

Due to financial regulations, you need to join our community to view the full investment opportunity.

Join

Already registered?
Log in

This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

Read more

Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Moody Month has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.