A cloud-based, AI-powered, geolocation service for product launches, Mobilize have helped 12 brands to reach consumers in their first 26 months achieving over £120k revenue. Clients have included Jack Daniels and Philadelphia.
The problem brand manufacturers can face when they introduce a new product is that it won’t be available in every store. Consumers may want to try the new product – but first, they have to find it.
When we saw how much brands invest into advertising new products, but not actually saying where it can be purchased, we immediately saw an opportunity to help them sell more.
So we created Mobileize – a cloud based, AI powered, geolocation service for product launches.
When a consumer sees advertising for a new product they want to buy, they can find the nearest selected store simply by asking an AI assistant like Alexa or Google, or by clicking on a button in a social post or banner ad.
In the past 36 months, we have helped launch twelve new products for brands such as Jack Daniels, The Laughing Cow, Gallo,and Philadelphia.
To date, we have generated over £120k of revenue (£29.8k net income). Our aim is to support around 350 product launches globally by year end 2022.
Our geolocation service is supporting launches in the UK, Spain and Germany, helping over 100,000 consumers find new products in over 16,000 retail locations.
- Globally, there are 33,000 branded FMCG products launched every month (source: Mintel).
- We already help launch new products for some of the world’s largest package goods companies, including Mondelez, Brown Forman,and P&G.