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98%
Raised
£494,790
Investors
431
Target
£500,000

Convertible round

Rather than investing and immediately receiving shares, in this round payments will be transferred directly to the company and shares issued at a future date. A convertible allows a company to raise funds without having to agree a valuation. For more information please view our FAQs.

Mitto is driven to build a community of activists who want to spend their money more responsibly, contributing to a more sustainable planet. With 185,000+ users signed up in less than 12 months & €1.8M invested, Mitto’s app & card connects users with ethical brands & shows them their spending impact.

  • Over 185,000 users already signed up in less than 12 months
  • €1.8M invested to date from Athos and other investors
  • Plans to launch in the UK and rest of Europe in 2021
  • Sustainability-marketed products growing 5.6x faster than any other
Information Prior to the Crowdcube campaign the company signed a convertible loan for €500,000 on the same terms and conditions as those offered to Crowdcube investors. For the avoidance of doubt, these funds have been reflected in the progress bar, of this amount €213,756 has been spent.

Idea

We believe climate change is the biggest problem we are facing as humanity and our consumption habits are one of the biggest drivers of this global emergency. In 2019, in 94 of the world’s biggest cities, where a combined 700m people live, the consumption of goods and services including food, clothing, aviation, electronics, construction and vehicles was responsible for 10% of global greenhouse gases. Mitto was founded to address this issue directly by building a community of activists, empowered to consume more responsibly and understand the impact of every purchase they make. Our solution is a sophisticated app, connected to a payment card that integrates seamlessly with your existing bank account.

• Users can immediately see an approximation of the CO2 impact of their purchase

• Users are shown sustainable alternatives from partner brands that fit with Mitto’s mission

• Users can then get instant cashback and other discounts when they purchase from Mitto’s partner brands

In recent years, sustainability-marketed products grew 5.6x faster than conventionally marketed products and were responsible for 50% of the growth of consumer packaged goods between 2013 - 2018. Mitto's model encourages free users to upgrade to a premium monthly subscription that gives them additional insights into their spending and extra rewards. Join us on our mission and let's build a better world together.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

Crowdcube is authorised and regulated by the Financial Conduct Authority (FCA) and the Comisión Nacional del Mercado de Valores (CNMV). This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.